On the other hand, I know people who will no longer go to Great America (despite me telling them it's getting better and the best Six Flags park). They'd rather go to carnivals!
If you look just below the headline, you'll see the words "Associated Press." That's golden in the publicity world ... a local article can get "picked up" and end up running all over the country once it's on the AP wire.
That's the AP story that resulted from our YouTube announcement last fall ... it's amazing how a story like that will linger (it really doesn't become outdated until a month from now, when we open for the season).
Regarding expanding "markets," that's really for advertising, not PR. We've been in the Chicago, New York, Orlando, L.A., etc. publications for years, often as wire stories and sometimes as individual travel features. This is based on the editors' interest and doesn't involve paid advertising.
In fact, the above-mentioned AP article ran in a newspaper about 1,000 miles away last fall -- and Will Koch received a copy in the mail from a park owner who, with a grin, wrote, "get off my turf!"
Paula *** Edited 3/31/2008 12:13:20 PM UTC by Raven Maven***
You must be logged in to post