According to the newsletter the park served 380,000 gallons of free soft drinks last year.
Ohhh, is that a number? I like numbers.
(Gonch's mind starts racing and putting numbers together)
What can I say? I'm a numbers dork and the first thing that popped into my head after reading that was, "I wonder how much free soft drink per guest that equals?"
We know Holiday World recently broke the 1,000,000 mark in attendance so for the sake of simplicity let's just round that down to an even one million and run the math:
380,000 gallons = 48,640,000 ounces
48,640,000 ounces divided by 1,000,000 guests = around 48 or 49 ounces per guest.
Is that it? Wow! That just one and a half large drinks from the big mean chains that charge $4 a cup for that large drink.
Is the average guest really drinking less than two large drinks worth of soft drinks?
No wonder HW has seen revenue grow since adding free drinks - they're only giving away an average of $6 of drink (at the highway robbery, big chain, corporate park pricing) to each guest on average.
I have to admit, that makes me rethink the 'drinks included' approach.
Rather than super sizing the drink and charging out the ass for it, maybe tie in a few bucks to the gate and offer 'free' drinks - with nice small 12 or 16 ounce cups, of course. Now someone gets 4 free drinks in a day and still has only taken 48 ounces of soda. If the gate price was right, the park could actually end up ahead thanks to the pyschology of the cup size.
Am I on to something or just on something? ;)
They calculated out their drink per-cap, and found out it was $2.80. They rounded up to $3 and added that to the gate price.
Now the question is: Back when Holiday World was selling fountain drinks, what did they charge on a per-ounce basis? Your numbers say they are giving away $6 worth of beverage based on 2008 Cedar Flags pricing. I'm curious...what does that work out to based on 1999 Holiday World pricing, which is what the program was based on?
--Dave Althoff, Jr.
Lord Gonchar said:Am I on to something or just on something?
Why can't both be true? ;)
Oh, and ^Dave - Gonch wants me to tell you they aren't "giving away" anything...per the $3 gate increase you noted above... :)
--Dave Althoff, Jr.
I'm sure it may not look that way on paper and official word would probably claim otherwise, but I'd bet there's been other monies added to the gate that maintain the integrity of the free drink program.
Even still, to me, it's more about comparing that 48oz per guest to what other parks are charging and establishing the actual 'value' to the guest.
Lake Compounce has "free" drinks and a MUCH better interactive dark ride...
You left out the "ice" factor. C'mon, we all know those 32 ounce cups aren't actually 32 ounces of soft drink.
How much do you think there is if we factor in ice?
--Dave Althoff, Jr.
16oz = 10oz soda
21oz = 13oz soda
32oz = 19oz soda
RideMan said:Do you remember the math that Holiday World used when they started the drink program?They calculated out their drink per-cap, and found out it was $2.80. They rounded up to $3 and added that to the gate price.Now the question is: Back when Holiday World was selling fountain drinks, what did they charge on a per-ounce basis? Your numbers say they are giving away $6 worth of beverage based on 2008 Cedar Flags pricing. I'm curious...what does that work out to based on 1999 Holiday World pricing, which is what the program was based on?--Dave Althoff, Jr.
After all these years Our Lord and savior Gonch stil don't get it. It has nothing to do with the price, Cost or even if HW is making a killing off it. It's got to do with getting rid of sticker shock ect.
I visited SFKK on the back end of our HWN trip. 25 dollar medium pizza? 12 dollar sports bottles to get 1.00 refills.
We rode what we wanted and were out of there so fast it's pathetic.
Remember, All HW drinks are Non Alcoholic.
You are definitley paying for the soft drinks, seems that Child Tickets, HW Season Pass Holders and Groups take the brunt of the cost away from the general main gate admission.
There pricing seems to be higher than their competitions in those three categories.
What makes / adds more to the total cost...a large 32 oz. cup, or 4 smaller ones? How many cups have to be purchased, stocked and hauled away?
The deal where you can re-fill a park cup helps the environment a bit...but who wants to drag around an empty cup all day and get chased by bees?
Interesting thread! *** Edited 6/10/2008 3:42:16 AM UTC by Richie Reflux***
Here's To Shorter Lines & Longer Trip Reports!
Not to get into the whole numbers thing, Chuck has a really good point. Getting rid of the sticker shock thing is huge...my whole mantra with Six Flags parks is get in, get out, get on with your life. When it comes to Cedar Fair, I simply avoid the food at all costs. When I'm at Holiday World I never want to leave: between the free drinks, Plymouth Rock Cafe, and the Voyage I have everything I need in one place!
Consider this: Since I'm so far away from Holiday World it was a real hassle to get there my first time. However, my first trip was so awesome that I made it a point to get there two more times since then. Most Six Flags parks do not leave me with the desire to enter them again.
All of the free stuff at Holiday World makes you happy, and happy people want to come back to your park, even if your gate price is a little higher.
You must be logged in to post