Hersheypark announces Reese's Xtreme Cup Challenge

Posted Tuesday, October 25, 2005 2:33 PM | Contributed by Jeff

From the press release:

"REESE'S XTREME CUP CHALLENGE is the first interactive dark ride to pit car against car in a high-energy score-fest that is unequaled anywhere in the world. Two vehicles with competing teams travel through a series of exciting competition zones featuring REESE'S-branded extreme sports events.

Hang onto your laser blasters and take aim at the targets as you swoop, climb, and dip through the action. Accumulate as many points for your team as you can – the winning car will be declared at the end of the challenge, and a sweet reward awaits all who play!"

Read the press release from Hersheypark.

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Tuesday, October 25, 2005 2:49 PM
One word, Awesome.
Tuesday, October 25, 2005 2:53 PM
I think a more appropriate word would be...ahem...SWEET.
Tuesday, October 25, 2005 3:05 PM
I'm very happy that Hershey's getting a dark ride, but my verdict on the ride is still up in the air... the whole idea seems a little... corny... no... nutty, ya, that'll work. I like the fact that the attraction will have multiple changes in altitude, but the scenes themselve and the idea behind the whole ride seems a little... tough to understand... hmmm... hard to swallow, yes, that'll do.*** This post was edited by Coaster Lover 10/25/2005 3:06:33 PM ***
Tuesday, October 25, 2005 3:11 PM
Jeff's avatar Don't you mean peanutty?
Tuesday, October 25, 2005 3:58 PM
Watched the video and all I could think of is WTF? Why didn't they just go with their characters and be done with it. I don't understand what the xtreme sports has to do with anything. Are we shooting the x-sport athletes? That's what it looks like to me! And what does Reese's have to do with anything in the ride? So confusing.

Tuesday, October 25, 2005 4:05 PM
Swoosh, it looks like there are targets behind the athletes that you are trying to hit a-la Space Ranger Spin. Just instead of competing against the person sitting next to you, your whole car is facing another whole car. It seems like a pretty cool idea.
I think these interactive dark rides are the wave of the future.
Tuesday, October 25, 2005 4:30 PM
What a completely muddled theme/story. You've got competing cars, extreme sports, hershey candies, and laser guns? And I thought "Turkey Calling" at HW was contrived!
This has got "Marketing Department" written allll over it.

I'm not saying it won't be fun, and I'm not saying it won't be popular, I'm just saying it's sad they don't have a little more artistic vision on something they're spending so much money on doing.

Why not shoot gremlins who are trying to break down the production lines in the chocolate factory?

Tuesday, October 25, 2005 4:34 PM
dude, free candy at the end, if the ride is no good this will save it! Hershey Park truly is the sweetest place on earth. One time a few buddies and i went to hershey because our high school football team was playing in the state shampionship football game at the stadium, we noticed the park was open (horray) we went on the hershey factory tour ride (the fake on b4 you enter the actual park) there was a group of old ladies... they asked us how old we were, then they took us into the fake, prop-looking building inside the big building the ride & numerous gift shops are located. Inside this afke bulding we were issued an official hershey's chocolate taste test. it was bad @$$! rollercoasters were closed as it was the christmas festivle.
Tuesday, October 25, 2005 4:35 PM
eightdotthree's avatar Yeah, it is a bit odd, extreme sports and chocolate? This is as wierd as Ronald McDonald wearing a track suit.

Sounds like fun though.

Tuesday, October 25, 2005 4:41 PM
"REESE'S XTREME CUP CHALLENGE is the first interactive dark ride to pit car against car in a high-energy score-fest that is unequaled anywhere in the world."

What about the Men in Black ride at Universal Studios?! Duh!

Tuesday, October 25, 2005 4:48 PM
Is this going into part of the old Hershey Arena? I had heard they wanted to start putting rides and attractions into that space and making it part of the park.
Tuesday, October 25, 2005 5:16 PM
I am not too familiar with MiB at Universal, but does that ride have the cars against each other? I thought it was more allong the lines of your score decides what ending you get.
Tuesday, October 25, 2005 5:24 PM
Jeff's avatar Yeah, there are two cars on different tracks moving approximately together through the ride. Then at the end, Will Smith tells you how you did.
Tuesday, October 25, 2005 7:21 PM
The ride will not be inside the old Hersheypark Arena. They are building a new building on the site of the old practice ice-skating rink that sat behind the Craft Barn area. They just demolished the old building this summer to install the new ride.

Personally, this ride's theming sounds more like something that would fit better at Chocolate World than inside Hersheypark itself. Still, I'm glad to see Hershey getting a new dark ride!

Tuesday, October 25, 2005 8:01 PM
The MIB ride at Universal Studios Orlando is the best laser dark ride I have ben on! It has a very good theme and a lot of interaction!

P.S. I got a daily high sore of 304,560 points :):):)

Tuesday, October 25, 2005 10:51 PM
I hear that antibiotics can clear those high sores right up.
Wednesday, October 26, 2005 9:08 AM

Why not shoot gremlins who are trying to break down the production lines in the chocolate factory?

Now that I could get enthused about... But Hershey Candies doing extreme sports? (sigh)Wasted opportunity.

Oh well... thats 880 people waiting in line for this thing that won't be waiting in line for coasters. Could cut the line for Comet down from 45 minutes (at least that is how long I usually find it) down to something like... oh, I don't know... 42 minutes! WooHoo!!!!!

*** This post was edited by SLFAKE 10/26/2005 9:16:07 AM ****** This post was edited by SLFAKE 10/26/2005 9:36:48 AM ***

Wednesday, October 26, 2005 1:26 PM
I guess there is something technically from Men of Black–which people are describing as being on two tracks, and the Hershey Ride–which is actually on the same track the whole time. On the HP site, they say that a company called AOS Rides of Italy (how many Italian ride companies are there? Everytime I think I heard of the last one, another pops up!) is providing the ride system. On the AOS website you can see a picture of exactly what the ride vehicles will look like (minus themeing, of course). The two cars are actually linked together by a bar that rotates the cars according to the scene.
Wednesday, October 26, 2005 7:38 PM
Lord Gonchar's avatar It looks cute and all, not something to attract, but something to round out the experience and satisfy guest who do visit.

Not every addition that makes sense has to be an over the top, marquee ride to drive gate numbers.

This makes equal business sense in that it adds something the park currently doesn't have, satisfies a need and in turn completes the park experience making the guest potentially happier with their vist and more likely to return.

Sometimes I think that we get caught up in that mentality that adding bigger, better, more is what works. Sure, this won't make people come out, but it will make the people who do show up happier in the long run.


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