Posted Thursday, February 25, 2021 5:55 PM | Contributed by bigboy
From the press release:
Kentucky Governor Andy Beshear joined Herschend Enterprises Chief Executive Officer Andrew Wexler, state officials and community leaders to announce that Herschend Enterprises has become a majority partner and operator of Kentucky Kingdom and Hurricane Bay amusement and water park located in Louisville, Kentucky. Georgia-based Herschend is the nation’s largest family-owned theme attractions and entertainment company. Herschend operates popular tourism attractions such as the Dollywood® Parks & Resorts in Pigeon Forge, Tennessee and the Newport Aquarium® in Northern Kentucky.As a national competitor in the tourism industry, Herschend has a history of delivering world-class entertainment experiences to its guests. Through a collaborative effort between Kentucky Kingdom, LLLP, the Kentucky State Fair Board, the Tourism, Arts and Heritage Cabinet, and the Finance and Administration Cabinet, Herschend will now expand its business operations to Louisville as the new majority partner of Kentucky Kingdom Theme Park, LLC. This expansion will bring enhanced entertainment and amusement park management experience that will benefit the operations at Kentucky Kingdom and Hurricane Bay.“After opening Newport Aquarium in 2008, we’ve been actively seeking an opportunity to bring even more entertainment to the great state of Kentucky and that dream begins today,” said Herschend Chief Executive Officer Andrew Wexler. “We’re honored to be welcomed into the beautiful and historic city of Louisville, and thrilled to build upon the exceptional 25-year legacy of Kentucky Kingdom.”
Kentucky Kingdom and Hurricane Bay cover a 65-acre entertainment complex that enjoys a solid reputation of being a safe and fun amusement and water park, offering visitors the convenience and value of two parks in one. The park opened to the public in 1987 following an announcement by the Kentucky State Fair Board that a theme park would be built on the grounds of the Kentucky Fair and Exposition Center. Negotiations with Herschend Enterprises began last year for the sale of ownership interest in Kentucky Kingdom, LLLP.
“We are pleased to turn the park over to a new generation of leadership. Herschend is an outstanding operator, who will undoubtedly take Kentucky Kingdom & Hurricane Bay to the next level. We expect their involvement will add greatly to the Commonwealth’s thriving tourism industry,” said Kentucky Kingdom’s founder, President and CEO Ed Hart.
As part of its commitment to the park, Herschend Enterprises is bringing Craig Ross, Dollywood’s President for the past 10 years, to serve as Kentucky Kingdom’s interim General Manager. Ross plans to further develop Kentucky Kingdom’s exceptional 25-year legacy by tapping into his decades of family entertainment experience at one of the nation’s top theme parks. Under Ross’ leadership, Dollywood surpassed Disneyland and was named among TripAdvisor and USA Today’s best theme parks in the world.
“This is an exciting moment, and I am so honored to work alongside the community, our season pass holders, and our valued guests in building a bright future for this beloved park,” said Ross. “We strongly believe in using guest and community input to create amazing experiences and will be reaching out to the Louisville community for input on enhancements they’d like to see at the park, including attractions, shows and events. This feedback will be critical in creating a long-term plan for success and growth.”
Read more from Herschend Family Entertainment.
Hmm. This summer might be the best time to visit Kentucky Kingdom before the prices go up.
Kentucky Kingdom has improved a lot since the Six Flags years. Hopefully the park continues on that trajectory, although Hershend does have somewhat of a mixed track record when it comes to acquisitions (see: Wild Adventures). The plans mentioned in the press release sound positive, emphasizing entertainment and events which I think would help balance out the park's offerings.
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