Hard Rock Park lays-off 30 people

Posted | Contributed by Jeff

Hard Rock Park laid off 25 to 30 employees earlier this week, the first time the park has resorted to layoffs, a park spokesman said. The park has suffered from a tough economy and low consumer confidence. Vacationers have said in surveys and interviews that they are cutting back on the number of trips they are taking, how long they are staying and how much money they will spend while on vacation.

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Didn't they just open in June of this year?

They officailly opened in June, but they have still open since April.

I take it these are full time positions that got cut?

I am and always was a firm believer that "one-theme themeparks" don´t work. Despite having different zones, HRP is pretty much centered around one idea, which is the continuation of a franchise restaurant.

In reality they have to find a way not to confuse people with in-jokes, grown-up rock cliches while maintaining a family-friendly "clean" atmosphere.

Isn't Dollywood a one-theme theme park? Despite having different zones, Dollywood is pretty much centered around one idea, which is how endearing hicks and rednecks are.

I have friends with family in Myrtle beach and my cousins were just down there for a wedding. HRP has a huge problem, the locals don't dislike the place, it makes them angry. "$50 for one roller coaster, no local discounts, that place sucks!" Somehow they've managed to oversell while invoking the ire of the locals, which might just doom the place if they're not in it for the long haul. Doesn't help that there's still a sore spot for the old Pavilion and Family Kingdom is still serving up a honky tonk boardwalk atmosphere while being right at the beach.

Somehow they need to expand HRP place fast, convince the locals it doesn't suck, convince tourists to drive away from the beach, and stop charging full price for a 1/2 day park. If the place is to succeed I think it will need to be very unique, 'cause apparently the usual business models aren't going to workOn the plus side there may be a few good coasters up for sale in a year or so.*** This post was edited by robsvacation 8/25/2008 8:57:48 PM ***
*** This post was edited by robsvacation 8/25/2008 8:58:19 PM ***

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