Guest surveys key to Paramount Park's business

Posted Thursday, September 30, 2004 10:53 AM | Contributed by supermandl

Paramount Parks relies on customer feedback to address issues of product and service scalability, frequency and consistency. Changes are often the direct result of suggestions from theme park guests. The surveys heavily influence the development of new attractions.

Read more from DM News.

Thursday, September 30, 2004 12:27 PM
More parks should be like Paramount and do this.
Thursday, September 30, 2004 2:05 PM
Sounds like a very good strategy.
Thursday, September 30, 2004 2:51 PM
The only *bummer* about this is that with ALL these years of working with online data collection and surveys, Paramount didn't think to hire ME to do this stuff...;)

edit: Paging David M., you have a prospective employee on Line 1...:)

*** This post was edited by rollergator 9/30/2004 2:51:54 PM ***

Thursday, September 30, 2004 3:26 PM
Yeah, I know a Web developer that has software for this kind of thing right now. I wonder if they bid this stuff out periodically, because I sure know someone that could probably do it for less! ;)
Thursday, September 30, 2004 4:24 PM
I know Dollywood has using a online surveys for the past three years.
Thursday, September 30, 2004 7:05 PM
Actually, in one of the recent Paramount Carowinds e-newsletters, they were even soliciting for web developers for their Scarowinds web page. What a great way to get help!
Thursday, September 30, 2004 10:53 PM
Nice now it can be more like the president. He asks us what we want and he does it. Actually thats nothing like this because the president doesnt do that. Why oh why did i start making this post.

In all seriousness i like this idea. Now people can complain about anything. If only there was a paramount park in the southeast or any park in the southeast excluding sfog and florida.GO paramount!

Friday, October 1, 2004 10:14 AM
The Mole has it right on,by conducting these online surveys it really helps Paramount to better develop their parks based on what guests would like to see added to their nearby paramount park.

SF on the other hand doesn't seem to get it at all & just about every choice they make turns out to be the wrong one to some extent,sure they conduct surveys(at the gate) very rarely but they don't poll every single guest & they don't ask the key questions & that being "how can we improve our park & thus your experience?" or "we're conducting research into new rides for this park & would really value your input".

If SF were to follow Paramount's lead they'd see that what we (the paying customers) want is better guest services & park operations & on top of that what we really want is more rides added to the parks more frequently.

Friday, October 1, 2004 6:47 PM
It's no wonder Paramounts attendance numbers are similar to Cedar Points.

Keep up the good work!

Saturday, October 2, 2004 4:20 PM
BATWING FAN SFA once again has no clue what he's saying!

"More rides added to the parks frequently"??????

PKD removed 5 rides to develop the land for 2 rides, They closed the Lost World 2 years before they opened Volcano, they removed the time shaft, and kilamanjaro and they never impeded on the area where Volcano went!

As far as polling, there are numerous ways to poll people which doesn't involve online polls, or gate polls. Have you ever heard of focus groups?

Don't get me wrong, I love PKD and SFA and have had season passes to both every year since the 80s I simply want to point out that just because "you" don't know if they poll, doesn't mean they don't!

Paramount surely knows where their audience wants the park to focus, my only concern is that they are able to go there, and still be able to staff everything else properly. Fortunately they have good people in the right places, and I personally believe they'll do fine!

SF's current situation leaves me hopeful that the recent stock purchases by notable rich dudes, may lead to a shake up in management, and better training, and customer service will be down the road.


Sunday, October 3, 2004 12:36 AM
Hey Pot, meet Mr. Kettle...

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