Freestyle Music Park lawsuits live on, expert says park may never reopen

Posted Monday, December 27, 2010 12:18 PM | Contributed by Jeff

Lawsuits against Freestyle Music Park continue to grind their way through court, but regardless of their outcome, there is little chance the park will ever open again, according to a theme park consultant and area businesses. The park opened as Hard Rock Park in 2009, but filed for bankruptcy protection after a slow first season. A group of investors bought it out of bankruptcy and reopened it as Freestyle Music Park in 2009. Although park representatives initially said the park would open in 2010, they failed to find new investors and it remained shut for the season.

Read more from The Sun News.

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Monday, December 27, 2010 12:41 PM

The park opened as Hard Rock Park in 2009,

The line above is from the article. Oh well, what's one year?

Last edited by Mike Gallagher, Monday, December 27, 2010 12:43 PM
Monday, December 27, 2010 1:08 PM

We need a theme park consultant and area businesses to tell us that the park may never reopen? Was there any question that it ever would?

Monday, December 27, 2010 1:22 PM

One of the claimants is an(local)advertising agency .I live two states away and I never saw an ad for this park,They need to drive guests in not try to maximize revenue (in the first year)
The funny thing is the banner ad while reading this story was for universal studios.

Could a receiver (when appointed) run the park like a small fair ?
small booths individually rented/leased from park individual rides charging
for each ride.

While not a fan of government run/operated parks if they can get this open and get people in here it will help this area out immensely .

The people owed will not be out anything more if they try to reopen the park .The rides and land will not sell for less in 2 years(probably more) and they will receive more if they can show this can operate as a business.


Tuesday, December 28, 2010 11:48 AM

Don't know how many watch Eastbound and Down (HBO). I think it is one of the funniest shows on television... But on the season finale Kenny Powers is heading to double AA baseball in Myrtle Beach... He says...

  • 'Myrtle Beach ain't **** since the Pavilion closed'

That about sums up Hard Rock/Freestyle... I've not been, but as I get older it is all about atmosphere. I'm not sure what you can do inland to recreate a sea-side feel. Add to that, what sounds like a couple groups that were clueless on the business aspects... Does anybody want it to reopen?

Tuesday, December 28, 2010 12:06 PM

They didn't try to recreated a seaside feel, they tried to create a music themed park.

I think had the original park been better managed (I've come to think that, like The Producers, they felt they could make more money by ruining the park than operating it) done their job, the park would have at least made it.

Sadly, the Seminole tribe didn't buy this out along with the Cafe business. If they'd have come in with an HRC Hotel & Casino, and added a shopping district (I think it was rumored to be called Paradise City), and promoted the heck out of it, it could have at least survived until the economy & Myrtle Beach picked back up.

As far as the Pavilion, a totally different topic, it's a shame that B&C sold off all of their amusement properties AFTER they tore the heart from Myrtle Beach, and turned it into a rotting field with no plan. I guess we shoudln't have expected anything less, seeing as what they did with the mall property up the street.

Tuesday, December 28, 2010 12:16 PM

"expert says park may never reopen"

Cripes. An expert says it now.

Tuesday, December 28, 2010 12:22 PM

Poor words from me...I should have said that a sea-side atmosphere kicks ass. I know for me personally, when I go to a beach destination, I would prefer to stay near the beach, walk up and down the main street, etc. Add an amusement park to that equation, and there simply is not many other places I want/need to go. Specifically the night-time atmosphere.

I just don't understand removing that. The attempt to make a new inland destination is a seperate discussion...I guess.

Why is Myrtle Beach any different than every other sea-side/golf destination now?

Anyhow, Kenny Powers probably summed up Myrtle Beach for a lot of folks that traveled there for years.

Last edited by Aamilj, Tuesday, December 28, 2010 12:25 PM
Tuesday, December 28, 2010 12:36 PM

I'm glad the expert said it....although it does make ME saying it sound a little amateurish.

Seriously, the Pavilion could have survived this recession - even though Myrtle is somewhat a shell of its former self, the infrastructure was already in place there, and they had a great history along with a great location. Pavilion may not have been uber-profitable, but not many companies are right now (outside of oil, banking, healthcare, and insurance).

If Myrtle were to recover, the Pavilion COULD have made it through...HRP/FMP never really stood a chance. Location to me was a really big problem, in addition to the much-discussed lack of any marketing plan.

Last edited by rollergator, Tuesday, December 28, 2010 12:36 PM
Tuesday, December 28, 2010 12:43 PM

Pavilion was making more money than B&C let on. They just thought they could make a ton more by buidling something less family friendly, more high end shopping there, and then the economy tanked. I can't tell you the amount of people in WV (MB's former major supplier of tourists) that stopped going because they said it wasn't the same after the Pavilion. I think taking the one family friendly attraction out of down town was a big mistake.

As for HRP, I honestly think they could have grown it. It was off the beach and out by the highway, but that doesn't stop people from going over to Tanger Outlets, one of which is near the park. Had they taken Fantasy Harbor and really made it a resort, and actually, you know, promoted it, I think it could have survived.

I don't think the original owners wanted it to, though.

Tuesday, December 28, 2010 12:43 PM

Pavillion was such an awesome little park. The way that the rides were built so close together and almost on top of each other made for an interesting design.

I always love how "reporters" find "experts" to help validate their story. It kept the Weekly World News around for a very long time. :)

Tuesday, December 28, 2010 12:50 PM

LostKause said:
I always love how "reporters" find "experts" to help validate their story. It kept the Weekly World News around for a very long time. :)

I would have spent many a evening bored in the checkout line if it weren't for the Weekly World News.... Between the Martians, etc...

Friday, December 31, 2010 2:42 PM

And Weekly World News didn't just have experts... they had "top" experts!

Serena Sabak, Dottie Primrose, Ed Anger, Page 5 Girl, Bat Boy... where are they now?

Sunday, January 2, 2011 9:26 PM

RCMAC said:
And Weekly World News didn't just have experts... they had "top" experts!

Serena Sabak, Dottie Primrose, Ed Anger, Page 5 Girl, Bat Boy... where are they now?

..ah don't forget the "TV critic from HELL"..Rex Winston !! I believe he was the first and only TV critic who I can remember who had actualy came out and admitted that he hated Betty White.

Ah nobody can get away saying that today.

Wednesday, June 1, 2011 8:48 AM

Offer Made to Buy Freestyle Rides But Owner
Says "Nyet"

Wednesday, June 1, 2011 10:13 AM

Unconfirmed reports state this would mean the Russian owners now own everything they inside the park outright and may be holding out to sell the park as a whole...for the right price, but nothing can be confirmed.

That would be something if they can sell the whole park. I don't know who would be willing to buy it after two seasons of total failure, especially after 2009 when the park was purchased for relative peanuts. I just don't see it happening. Is the park being maintained at all, or is it falling into complete disrepair?

Wednesday, June 1, 2011 1:21 PM

I highly doubt it. Who would want to maintain a non-operating non-revenue-generating park.

Wednesday, June 1, 2011 1:28 PM

The city of Louisville?

Wednesday, June 1, 2011 1:34 PM


Wednesday, June 1, 2011 5:42 PM

Pepsi refresh?


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