Posted
By the end of September, all of the geometry readers at Disney's four Lake Buena Vista theme parks will be replaced with machines that scan fingerprint information, according to industry experts familiar with the technology. The resort says they're used only to link people to multi-day tickets. Privacy advocates are concerned about the lack of transparency.
Read more from AP via The Star-Telegram.
The ticket has an identification number on it.
The person has a finger pattern.
At worst, the park will identify a group of tickets as a "family" and link all of the fingerprints in that group to all of the tickets in that group.
As a general rule, though, the ticket ID is anonymous data, and the fingerprint is anonymous. It doesn't provide any more information than, say, putting a bar-coded wristband on the customer and scanning that on each entry. In fact, if the privacy people want to get upset about something, they ought to get upset about Disney making people put signatures on their multi-day tickets. Because unlike the finger scan, that actually associates the ticket with a *name*, which, unlike a fingerprint, is a *readily accessible* source of personal information.
--Dave Althoff, Jr.
If privacy advocates are worried about something, they should worry a lot more about Disney's Customer Relations Management system. If you ever disclose your phone number and your credit card in the same transaction (and you do if you buy tickets, make hotel reservations, or have something shipped to you), and you use that credit card anywhere else in the entire Disney empire (including ABC, ESPN, ...) then they've got you.
At worst, the park will identify a group of tickets as a "family" and link all of the fingerprints in that group to all of the tickets in that group.
I do think you're being a little naive, Dave, to think that they can't link back the ticket's serial number with the actual transaction from your credit card. This ultimately isn't that different from what grocery stores do with their "bonus cards" or whatever though, and I don't care that Giant Eagle knows I buy condoms, Chinese cookies and Coke with lime.
They can have my CC numbers, my phone number, my middle name, my bank account numbers, my IP and my D.O.B. - I'm not doing anything that I need to hide.
Hell, bring the frozen head of Walt Disney to my home and let it snoop around my drawers.
I thought the 'old' system was getting my fingerprints anyway. Shows how much I care. I'm more concerned with putting my fingers on the scanner after the kid in front of me just spent 2 full minutes picking his nose and/or ass.
I have no worries about this.
*** This post was edited by FLYINGSCOOTER 9/1/2006 3:04:01 PM ***
The opposite extreme, of course, are the Will-Call tickets purchased on the Internet where they get not only your credit card number, but also your entire life story...
But Professor Noble has an excellent point up there. Just because they *can* collect and store certain information on people (and as I just pointed out, sometimes they can't...) does not mean that they *do*. I remember the old sysop's signature comment: "Yes, as sysop, I can read your email. No, I don't get *that* bored." If they have no need for the data, there is no reason for them to collect it...and a whole lot of reasons not to.
--Dave Althoff, Jr.
The opposite extreme, of course, are the Will-Call tickets purchased on the Internet where they get not only your credit card number, but also your entire life story...
You aren't kidding. The last time I called WDW to book a resort, as soon as I gave them my phone number, they just verified the rest---names and ages of kids, etc.
That CRM software is really pretty good.*** This post was edited by Brian Noble 9/1/2006 8:09:59 PM ***
Granted that is more of a voluntary application but I suspect we're going to see more of the system like Disney is using in more parks. There's even an application in the works for hotel check-in that alows you to access your room this way, instead of using a key.
It's trivial to connect data points about you. The question is, what will a company do with it? Frankly, as long as they're keeping it for their own use, I could care less.
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