Filing says Disney plans to spend $60 billion on theme parks and cruise line over next decade
Posted
The company disclosed in a security filing that it planned to spend roughly $60 billion over the next decade to expand its domestic and international parks and to continue building Disney Cruise Line. That amount is double what Disney spent on parks and the cruise line over the past decade, which was itself a period of greatly increased investment.
Read more from The New York Times.
That last bit about DCL enjoying 98% capacity is no joke. Got off the Wish last weekend, and it was as busy as I've seen any of the bigger ships. But more to the point, you can tell by the fares. We just did our 25th (Pearl status, yo), and when we started a decade ago, it was possible to get discounts around $200 per person, per night. That probably sounds like a lot, but I thought it was an exceptional value. Now, if you can keep the cost under $350 per person per night, you're doing well (this last one was around $300, but it was the lowest we could find the rest of the year for the 3-night Bahamian run).
And despite the fanhaters, there's little question that what they're doing in the parks is working for them. If they're still headed toward a $10b profit despite minor declines in attendance, they're hitting the sweet spot. Room deals are starting to look a little more like pre-pandemic, and the meal plan is coming back, which to me says they're still headed up. $60b isn't a commitment that you make without being comfortable.
Jeff - Editor - CoasterBuzz.com - My Blog
Release says for every 1 park guest, there are 10+ people with affinity to Disney who do not visit the parks. 700 million plus untapped market. Crazy to think about that.
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