Ferrari World marks 100 days of operation, "overwhelmed" with success

Posted | Contributed by Jeff

[Ed. note: The following is a press release issued by the park. -J]

Abu Dhabi, United Arab Emirates, 23 Feb 2011: Ferrari World Abu Dhabi, the world’s largest indoor theme park, marks 100 days of operation today. The Park opened its doors to the public on 4 November 2010 and has since welcomed hundreds of thousands of guests.

“After 100 days of operation, Ferrari World Abu Dhabi has exceeded all our expectations, reaffirming its position as an iconic experience in Abu Dhabi,” said Claus Frimand, General Manager, Ferrari World Abu Dhabi. “We’ve seen a large number of families, racing fans and car enthusiasts, all enjoying what the park has to offer.”

Ferrari World Abu Dhabi has already garnered a tremendous amount of global attention. Guests from more than 50 countries have visited the Park, as well as in excess of 1,000 travel agents and around 2,000 media representatives who have flocked to Ferrari World Abu Dhabi as the first ever Ferrari theme park gains international notoriety.

The state-of-the-art rides at the Park provide a unique experience which brings Ferrari’s spirit to a wide audience, exemplified by family friendly attractions such as Speed of Magic, one of the most technically advanced 4-D attractions in the world and the adrenalin pumping Formula Rossa, the world’s fastest roller coaster. In addition to the 20 Ferrari-inspired rides and attractions on offer, stores and restaurants have gained equal popularity. Guests have snapped up the official Ferrari World Abu Dhabi products as a memory of the experience, and have made its Ferrari Store emerge as the best performer of all the Stores worldwide. Guests have also enjoyed the real Italian experience through special set menus based on the authentic ingredients from Emilia-Romagna, the region of the home of Ferrari, and the only certified Napolitana pizza in the Middle East.

On this 100th day, guests will be able to see the world premiere of the FF, the revolutionary Ferrari 12-cylinder four-seater with four-wheel drive, broadcast live in Cinema Maranello. This follows some amazing Ferrari moments in which guests to the Park also had the opportunity to experience the Grand Opening ceremony, which included an amazing multimedia show in front of HH Sheikh Mohammed bin Zayed Al Nahyan, Abu Dhabi Crown Prince and Deputy Supreme Commander of the UAE Armed Forces as well as Ferrari Chairman Luca di Montezemolo; and most recently the real time streaming of the launch of the 2011 Ferrari F1™ single-seater. Many others enjoyed the numerous private events held at Ferrari World Abu Dhabi, including exclusive celebrations and corporate events, making the Park one of the most sought after venues in Abu Dhabi.

Among the most distinguished guests who paid homage to the legendary marquee during its first 100 days of operation were the Scuderia Ferrari drivers Fernando Alonso and Felipe Massa; Prince Albert of Monaco; music icons Kanye West and the Jonas Brothers; Skateboarding legend Tony Hawk; Award nominated actor Jeremy Renner; UK Chef James Martin; Manchester City players Patrick Vieira, James Milner and Wayne Bridge; Australian Cricketer Shane Warne; in addition to a host of Arab celebrities including Walid Toufic, Roula Saad, Ahmed Al Sharif, Amal Bachoucha, Fares Karam and George Kordahi.

“While we’ve been overwhelmed with the success of our first 100 days, Ferrari World Abu Dhabi is not a theme park which will rest on its laurels. The experience is continually being enriched to exceed guest expectations.” said Claus Frimand. “We strive for outstanding levels of quality and excellence and continuously seek to enhance the operation. We’ve been able to implement immediate modifications to the daily operation, which have already had a positive impact on the guest experience. In addition, we are working on expanding the experiences at Ferrari World Abu Dhabi to continuously improve the show value now and in the future.”