Posted Monday, October 8, 2012 10:59 AM | Contributed by Jeff
Detailed in documents filed with the FCC this week, representatives with Disney are seeking approval for a wristband that will be used for admission privileges to major theme parks like Walt Disney World in Florida and Disneyland in California.
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What I find interesting about this is that to the consumer it offers a whole lot of convenience, never having to handle paper tickets or physically obtain Fastpasses, or carry a credit card to do room charges, etc. From the company's standpoint, however, this is a gold mine of data the likes of which no one has ever seen. They would essentially be able to track everything about your behavior at the property. The first response of people will be that it's creepy, but just as Amazon and Google can tailor experiences to my preferences, this would be OK by me as well.
Morey's does a scannable wristband for ride admission. It's not full-blown RFID with whole-park tracking, but I remember thinking at the time (2008) that it offered a hell of an opportunity to learn some general guest patterns.
This takes it to a whole new level. With the way Disney intergrates everything so well, the possibilities for the guest experience are endless.
It is creepy, but this kind of thing has been slowly slipping into our everyday lives for a while now, and because we have been getting accustomed to it, people will accept it.
The use of RFID chips will just get creepier.
I have this red blinking light inside of my arm and I don't know where it came from, but I suddenly feel the urge to give Disney more of my money.
On a serious note, I'm extremely impressed with the efforts Disney puts into better understanding its guests.
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Here you go Mike.
From the company's standpoint, however, this is a gold mine of data the likes of which no one has ever seen.
You had me at "data." :~)
That's what Tasha said.Last edited by kpjb, Monday, October 8, 2012 7:23 PM
I only accept my "Data" with full functionality.
A wristband? The cost of implanting chips directly into guests' wrists must not be coming down fast enough.
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