Posted
"Famous Dave" Anderson hopes for big crowds at his $135 million KeyLime Cove, a 400-room water park resort that opens Friday. KeyLime Cove is just off I-94 in Gurnee, Ill., about halfway between Milwaukee and Chicago, and will likely pull residents from both areas who would otherwise drive to the Dells. The resort will offer a different product from Great Wolf, Kalahari resort and other major water park resorts in the Dells.
Read more from The Journal Sentinel.
I was thinking more rhetorically, wishing there were some hard numbers to look at.
Famous Dave = guy who tends to know what he's doing. Once his namesake restaurants went public and overboard with expansion, he ran into trouble. But then again, BBQ is a very 'tricky' product versus, say, burgers and fries. Regional tastes vary quite broadly
But an indoor, upscale waterpark geared toward adults, near a major metropolis, next to Gurnee Mills? Yeah. I'd bet on it.
-'Playa
40 million plus hit my local mall a year (I live near the Mall of America) and 18 million hit Gurnee Mills. When my folks from Michigan come to visit, they'll hit Gurnee Mills on the way here if not the way home, too.
Amusement parks only dream of reaching mall numbers...
-'Playa
It's quite simple why it was constructed there along with SFGAm and Gurnee Mills. It is located halfway between Chicago and Milwaukee.
If you are going to complain about the lack of things to do in Gurnee, how come Great Wolf and Kalahari set up shop in Sandusky? Besides CP, I don't see that much to do in that town.
-Nate
This may not be a great comparison, but I think of this kind of like Grand Geneva building the water park on their property in Lake Geneva. Not a 1:1 comparison, sure. But, Lake Geneva will draw a whole bunch of people (I've heard of 20,000 on a weekend). I know that a large majority of that traffic is from Illinois. Lake Geneva, though it draws about 1.2 million visitors a year hasn't put a dent in the Dells traffic. I would think that the only thing to put a dent in Dells traffic would be another Dells type development somewhere on the state line...
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