Expedition Everest sneak peak give-aways

Thursday, February 2, 2006 4:08 PM
If you're in Animal Kingdom and you look like a perfect family for marketing Disneyworld and Expedition Everest, you might get passes for the sneak preview. Families were approached by PR staff just inside the gate, as they were getting their picture taken in front of the Tree of Life.

It's a great PR tactic -- these families all knew about the attraction and knew that it would not be open to the public during their visit. All of a sudden, they have sneak-peak passes and their excitement is captured by Disney's marketing geniuses.

Responses from several families are included today's official Disneyworld podcast.

Related link: Expedition Everest's soft opening.

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Thursday, February 2, 2006 4:43 PM
Doesn't matter now, walls are down and the ride is now open all day, unless closed for final tweaking. Official opening April 7th.
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Friday, February 3, 2006 2:53 PM
I have a couple of friends that were just down there and they said it was amazing. I can't to get back down there sometime this year.

-Tina

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Friday, February 3, 2006 6:53 PM
Great video on that podcast as well.

Disney will always get the guest service points.

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Friday, February 3, 2006 8:01 PM
Disney World has done a great job with their podcasts. They are very well done.
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Saturday, February 4, 2006 12:52 PM
If you haven't heard the DIsneyland Podcast, I think it's even better than the WDW podcast!
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