I was designing a graphic for a company for the other day when i was told that people thought it was totaly something different than what i had made. I made what looked like to me as a person running (this is for a diabetes company). Some people got it, and others did not......I was told that if a logo is different in the way it looks to everyone, then it should not be a logo that they have. It needs to be something that everyone can recognize. If you want to see what i mean, i will email it to you if i still have it. It was never totaly touched up and finished due to the fact that the company wanted it changed, but other than that, i bet you people could find different ways in thinking about what it is.