Do customer surveys work?

Saturday, April 2, 2005 11:45 AM
How many people have taken customer surveys at their respective parks? Do you think that the parks actually uses them? Are they worth the time to fill them out. Like are you satisfied with , Guest anninimities, Rest rooms adequate, Need new additions. Changes the park can do on a daily basis to make your day better. Is the park ok Etc.
Saturday, April 2, 2005 11:58 AM
Why would amusement parks have surveys if they didn't use the results?
Saturday, April 2, 2005 12:06 PM
In the park I work at, the results are copied and sent to the GM and the fulltime manager of the respective department.
Saturday, April 2, 2005 2:03 PM
One park that I know of uses it for finding the demographics of their costumers.
Saturday, April 2, 2005 7:07 PM
If a park uses the results to better the park, then umm...of course surveys work. Strange question.
Saturday, April 2, 2005 8:05 PM
I was one of those people who did the surveys at a park one summer. They are useful in most cases but if you have the opportunity to take one, be honest and original.

Guess what? They here, "you need a new rollercoaster" oh....1,000 times a day. It would be more helpful to point out things like shade in cue lines, cleanliness issues, etc.

Saturday, April 2, 2005 10:50 PM
I've filled out several survey's for Paramount parks. Those surveys are emailed to people on their mailing list. I think they put them to good use. Their focus partially on attractions (coasters, simulators, kiddy areas) and partially on facilities (cleanliness, food opinions, etc.). IMO, they make good use of the data.

Not all parks have firmly grasped the power of the internet and surveying people when they're not in a rush to be somewhere. I nearly punched a Universal Orlando staffer who was trying to do a survey as we exited the parks last January. In that instance, it was because they were standing in the middle of traffic at the junction of the two parkades, where 40 Chase Manhattan MasterCard vultures were pouncing on their own victims. It happened to be my 5th or 6th run through the CMM vulture guantlet and I was in no mood to have a clipboard thrust in my face. I hope Universal PR staff know better than to do that again...


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