Even Disney knows that the low-attendance, high-price attraction is the future of the industry. ;)
Interesting stuff, although Lance at Screamscape tends to disagree on what the Night Kingdom actually is.
Either way, it's not cheap.
Then, as if on cue, Jim Hill posts another article this week about Disney trying to lure guests with deeper pockets talking about how per caps are slipping (specifically when it comes to merchandise) in part because of Disney advertising to the budget crowd for so long and about how much merch sales mean to the Disney parks.
Interesting stuff given all the pricing conversations we've had around here over the past couple of years.
Anyway, If it works for them, I'm sure the third property in Anaheim will end up hosting something similar.
They've been experimenting with this for years by way of exclusive tours and special dining experiences.
That said, they're catering to the long tail because they can. All of these smaller niche experiences ultimately add up for steady growth. They can do it in Florida too because they essentially have no limit to the land they can use.
Disney keeps on raising prices year after year. To make more money, Disney is shutting the gates early, and bringing more people in the park after the other people leave. On the other flip side of things, they don't have a good Big Thunder Mountain, good Space Mountain t-shirt, Snow White on a t-shirt (is hard to find with other characters), and so on.
The thing I've noticed about Disney is how many high priced and high margin things there are to do around the resort, and how willing people are to pay for them.
That said, they're catering to the long tail because they can.
True. I can't think of too many places where the cost and/or value of the experience can differ so much from visitor to visitor.
Disney really does offer something for everyone - think of how many different 'vacations' you could take just on Disney property alone. The variety is staggering.
Busch Gardens: Animal Kingdom.
Universal (announced first): Disney Studios (opened first).
Wet-n-Wild: Typhoon Lagoon/Blizzard Beach.
High-end timeshares: DVC.
Low-end hotels: the Value resorts.
Church Street: Pleasure Island
Discovery Cove: TBA.
Busch demonstrated that Central Florida can support a high-end, individualized, superior-service attraction---they established the market. If this rumor is to be believed, Disney will now, true to form, try to capture the market.
*** Edited 2/21/2008 7:30:40 PM UTC by Brian Noble***
That being said....you know what's weird? I'm a HARDCORE Disney park nut, and after reading this it really didn't interest me that much. Anyone elsehavethe same reaction?
I vaguely recall reading somewhere that Joe Rohde is the presenter in the little film that folks see before taking the Night Kingdom survey. If Joe is in charge, it'll be freakin' awesome, and I'll want to do it. I'm not usually an Imagineering fanboy, but I think Animal Kingdom, and especially Asia, is just wonderful---from Everest on down to the bubble fountain.
That's an excellent point and I'm sure that's a consideration made when building such a park. But, anyone else have that same "M'eh" reaction as me?
Me too. I'd rather see the money invested in something I'd be interested in. But that might not work here in Southern California where I take day trips instead of staying in a hotel. 1 trip = 1 park. Why make it more difficult for me to choose?
Now with DCA, I can see taking adavntage of the SoCal 2 parks for one deal. So that works. But a third park? Might not work as well for locals. But if it attracts more out of towners....
Pot. Kettle. You know the rest.
Now, I'm not saying this is going to be great, or even good. But that's 'cuase, realistically, I don't know nuthin'.
So will part of the admission fee go toward buying gazelles and antelopes so people can watch the nocturnal hunting habits of lions and hyenas?
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