Disney's big results largely due to price increases

Posted | Contributed by Jeff

Since the end of the global economic downturn, Walt Disney World and the rest of Disney's vacation businesses have rebounded to record financial results, helped by splashy investments in cruise ships, hotels and theme-park attractions. But the biggest driver of Disney's growth has been something simpler: higher prices.

Read more from The Orlando Sentinel.

matt.'s avatar

Price increases that people seem to be more than happy to pay.

Me and the hubby just got back from a 4 day trip to DLR 3 weeks ago and oh my god.....so. many. people.

The crowds were not completely unmanageable but man...that's some healthy attendance for a random weekend in February. Granted, Splash Mountain and Big Thunder were closed so capacity was slightly reduced, but I figure that's pretty typical for February anyway.

But man...lots of people.

If that is what they have to do to somehow (although I doubt) control the crowds, so be it. I am sure Disney could charge $200/ticket a day and still do OK. Not sure why/how, but they would!

Disney is nice to walk-around as an adult, but I never got the "magic" at all. The only park I really enjoyed was DCA, I preferred that one over any of the Florida parks and DL itself. I like them, but far from love them.

Last edited by SteveWoA,
Jeff's avatar

As someone who goes once a week, and has a 4-year-old, there's plenty of magic to be had.

Jeff - Editor - CoasterBuzz.com - My Blog - Phrazy

Tekwardo's avatar

As a 33 year old who went to DL for the first time at 25 and WDW the first time at 30, I want more magic. The parks are in a class by themselves.

My three favorite rides? Tower of Terror, Carousel of Progress, and Spaceship Earth.

Website | Flickr | Instagram | YouTube | Twitter | Facebook

Don't cry because it's over, smile because it happened.

sirloindude's avatar

I don't go to Disney for rides per se, although the Rock 'n' Roller Coaster is pure excellence. I go mostly for the walking around, and to me, that's all the magic I need. Screw it if the rides don't offer that thrill factor. I just enjoy being there and seeing the sights. Just that aspect delivers more magic than I get anywhere else. Once I learned to stop lumping Disney parks in with all of the other amusement parks I've visited, my enjoyment of the place grew substantially.

The waterparks are especially amazing, though.

13 Boomerang, 9 SLC, and 8 B-TR clones


I love the magic too, I could live there.

Tower of Terror, Midway Mania, Space Mountain.

And isn't it odd that two of my favorites are at the park that I generally consider has the least to do.

ApolloAndy's avatar

The park that I "get" the least is MK. I feel like, without kids (last time I went), that park is definitely not targeted towards my demographic.

Hobbes: "What's the point of attaching a number to everything you do?"
Calvin: "If your numbers go up, it means you're having more fun."

Lord Gonchar's avatar

I kind of agree with that. While not hardcore Disney visitors, I think over the years we've spent the least time at MK.

Jeff's avatar

Same here... until we brought Simon at 3. Honestly we had no intention of even bringing him to WDW until he was 4, but once we moved here, obviously it made more sense. It was the park I spent the least time in pre-child, now it's easily where I spend the most time. I would much rather visit the other parks for me, personally, but I do get a lot of joy from seeing his.

Jeff - Editor - CoasterBuzz.com - My Blog - Phrazy

rollergator's avatar

Just want to note that "big results" ARE the proof of what we've said all along - amusement parks in general are not price-sensitive economically-speaking. If they were, then price increases would be offset by attendance decreases (or per-cap decreases, or both) to the point that total revenue would be equal or less. Big results with price increases mean that the parks are in fact, NOT price-sensitive...they're "luxury goods."

edited because I type dyslexically...correct now.

Last edited by rollergator,
Jeff's avatar

I'm not sure I totally agree. Cedar Fair (or Cedar Point specifically) went through a phase where they overpriced, and that's not even the high end product you find in Orlando.

Jeff - Editor - CoasterBuzz.com - My Blog - Phrazy

Disney parks are in a class by themselves, I find plenty of magic going to them. Although, I admit this is likely colored by growing up watching all those movies as a kid, it just really brings me back to being a kid.

It certainly isnt their coasters that brings me in though, there is not one single Disney Park where a roller coaster is my favorite ride there (MK-Splash Mt, Epcot-Soarin, MGM-Tower of Terror, AK-Killiamajaro Safari, DL-Pirates of the Carribean, DCA-Soarin over California.) They also put on the best night shows, usually I spend the last 2 hours of my day in a park trying to get a few more laps on my favorite rides, but at any Disney Park (that has a night show) I spend a majority (if not all) of those last 2 hours getting a good spot and watching those shows.

2022 Trips: WDW, Sea World San Diego & Orlando, CP, KI, BGW, Bay Beach, Canobie Lake, Universal Orlando

You must be logged in to post

POP Forums - ©2022, POP World Media, LLC