Jay Vending the Best Amusement Park Job
I'd focus on how Walt Disney marketed his products and the effects that it had on how things are marketed today. Disney was a genius at cross-platform marketing and synergy.
If you're looking at the effect that Disneyland Park, specifically had, you'll likely have your best results if you examine its impact on our culture -- from the phrase E-ticket to the way its been mimicked in movies (Westworld), music (No Doub't Tragic Kingdom), and novels (Jurassic Park). You'll note an interesting dichotomy between how 'children' and 'adults' perceive the impact of Disneyland.
For specific quotes regarding this, I'd suggest reading through the appendix of Karal Ann Marling's Designing Disney's Theme Parks: The Architecture of Reassurance.
I hope that helps.
*** This post was edited by Chernabog 5/4/2003 9:11:09 PM ***
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