Disney will bet $60 billion on the company's future
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Josh D'Amaro is tasked with harnessing demand into a growth engine for Disney, as he leads the company’s $60 billion investment in its parks and experiences division over the next 10 years. At his disposal is a wealth of unexploited IP (at least in parks and cruise lines) and more than 1,000 acres of land available for development across the company’s six resorts.
Read more from The Hollywood Reporter.
I'd be curious to know what their capex was over the last ten years in today's dollars. I'd bet it is not too far from that $60B number.
I'm pretty sure each of the new cruise ships are about $2.5 billion each, so that's 5 with the Treasure and Destiny.
Jeff - Editor - CoasterBuzz.com - My Blog
Maybe it’s just me, but $60B across their entire Parks & Experiences worldwide over 10 years isn’t as impressive to me as they are trying to make out.
In the development world, spending a billion dollars on a project is fairly common today, compared to say, 20 years ago.
Again, not poo poo’ing Disney's capex spending plans; just when you do the math and spread it out over 10 years, it’s not as impressive as they are trying to make it seam.
They have taken a page from the government playbook. Multiply everything by a decade to make it appear more significant/impressive.
It worked. I saw a bunch of press about it, with breathless "going all in" taglines.
Hanging n' Banging:
Maybe it’s just me, but $60B across their entire Parks & Experiences worldwide over 10 years isn’t as impressive to me as they are trying to make out.
Shanghai Disney cost around $6 billion to build and that is for an entire park. In that perspective, $60 billion sounds like a lot to me for upgrades and new offerings.
-Chris
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