In a widely anticipated move, Walt Disney World is renaming its movies-oriented theme park, dropping the "MGM" name from the brand. But unlike much of what has been anticipated in Disney-gossip circles, the new name will contain neither Pixar nor ABC. Disney's Hollywood Studios will debut in January, Disney World officials announced today.
Read more from The Orlando Sentinel.
But, I don't think the change was ever carried out on property with signage or anything like that. If memory serves the big push for the MGM moniker had to do with, specifically, the Great Movie Ride. I think they were concerned they needed some of the bigger MGM films such as the Wizard of Oz.
In fact, outside of the GMR I'm not sure where else MGM films are even referenced.
As for it being misleading? How many Italian restaurants have you eaten in that were actually IN Italy?
However, with the loss of the MGM name, speculation is rising that the Great Movie Ride may get a makeover in the coming years.
As I said in the other thread (which will probably be deleted), the new name sucks. It's not easy to say, so I doubt people are even going to use it. The majority of people called the park "MGM" before or "MGM Studios". So, it's going to take a lot of marketing to "train" the general public. I'll just call is "The Studios" from now on. Hollywood Studios sounds weird and Disney's Hollywood Studios is just way too much to say. No one goes around saying "Disney's Animal Kingdom", so I doubt anyone is going to use this name in its entirety either.
But just as it was said up above... (and getting even more proper) how many people actually call it "Disney's Animal Kingdom Theme Park"? So many people visit Disney World, not The Walt Disney World Resort as it should be referred to.
Disney-Hollywood Studios is a mouthful. Disney Studios would have been just fine.
I was especially interested in the article, though, because of what is says about DCA...er WDCA. (I hear a Village People parody coming on) ;)
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