Disney profit takes 26% hit with massive theme park discounting

Posted | Contributed by Jeff

Walt Disney Co., the world’s biggest media company, said third-quarter profit fell 26 percent as the recession cut advertising and theme-park sales. The film studio registered a loss. Tumbling ad sales, theme park discounts and falling DVD revenue weighed on profit.

Read more from Bloomberg.

john peck's avatar

I'm not worried about the DVD sales. There hasn't been much released recently... however, "Up" should be available by Christmas, and considering how well it did in the theaters, it should also do well DVD-Wise. Same with Transformers 2 for Dreamworks.

The meal deals sound like a steal to me. They have been really lacking in the theater and on DVD releases. Maybe the Frog and the Princesses will help boost things a little. Maybe this is a kick in the butt they need in the parks and start developing more rides like that are for are cutting edge the way they did when EPCOT was being built. Forget the off the shelf stuff, put you the Imagineers back to work and take some risk. Disney isn't going anywhere, Potter will steal some hype and attendance in Florida but also bring some more people to central flordia that say hey while we are here lets visit the mouse. Cali has some good ideas to bring people back in. Wake up Team Florida. Disney right now reminds me of the company after EPCOT opened and just before Eisner and Wells took over. I was hoping this coup that Roy staged to get Eisner out would inject some energy into the parks like when he staged the coup to get Eisner in.

Last edited by Talonstruck,

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