Disney planning dynamic pricing for domestic parks

WDW does have dynamic pricing already, even for multi-day tickets. The CFO was reported as saying that this is more about in-park prices (read: food), and extending the admisisons model into the park. I don't get the sense they are moving to airline pricing.

Given the CFO's tepid response when asked if it was airline pricing:

"I would like to not think about it that way, to be honest with you. But, yeah, similar."

I'm not surprised that the reporting has gone that direction.

Yeah, that was a flub, I think. There was a sentence that was quoted elsewhere that talked about this, let me see if I can dig it up...

...found it. It was not a quote, but paraprased it as:

He explained that Disney already uses variable pricing for hotels and date-based tickets, and the plan is to simply extend this existing, careful approach inside the parks while minimizing any potential negative guest reactions.

Source (not my favorite, but):

https://chipandco.com/disne...ld-621155/