Disney partnering with AmaWaterways for river cruises

Posted | Contributed by Jeff

Disney tonight will announce it's partnering with river line AmaWaterways to offer family-focused river cruises on the Danube starting in 2016. The seven-night trips between Budapest, Hungary and Vilshofen, Germany will take place on a new AmaWaterways vessel that is being custom built for the family market.

Read more from USA Today.

Jeff's avatar

We've been looking into river cruises, without the boy. Viking has some really compelling itineraries all over Europe. I'm surprised though that Disney is looking at this in a partner fashion. My understanding is that they did this with the big cruise lines before starting their own, unhappy with the resulting quality of the experience.


Jeff - Editor - CoasterBuzz.com - My Blog - Phrazy

slithernoggin's avatar

Our local NBC affiliate's 11 am news just went with this: "Coming up next, how Disney is re-inventing the cruise industry! Stay tuned!"


Life is something that happens when you can't get to sleep.
--Fran Lebowitz

There is pretty much always hyperbole in news media. But I have always understood river cruising to be for the older crowd. So looking towards families would be a big change.

slithernoggin's avatar

Of course, of course. It just made me laugh.


Life is something that happens when you can't get to sleep.
--Fran Lebowitz

Rick_UK's avatar

Jeff - the Viking cruises are great, I'd recommend. Also, there is an option with them to do a two night stop over in London, if that appeals.


Nothing to see here. Move along.

Jeff's avatar

It's hard to narrow down from the existing itineraries, though we're probably not seriously considering it for another year or two.

I think you can credit Disney with reinventing the big cruise business. Before they set sail, it was very much a Vegas-at-sea affair.


Jeff - Editor - CoasterBuzz.com - My Blog - Phrazy

slithernoggin's avatar

That's part of what made me laugh. Disney did, arguably, re-invent the big cruise industry. A partnership with an existing river cruise business, not so much a re-invention.


Life is something that happens when you can't get to sleep.
--Fran Lebowitz

I cruised before Disney supposedly reinvented the big cruise business and not all cruises were "Vegas at sea" affairs. I think its as much hyperbole to say Disney reinvented the big cruise industry as it is to say they are reinventing river cruising. And I think its more likely that the "reinventing river cruising" line was originated with Disney marketing folks than a local NBC affiliate.

slithernoggin's avatar

This wasn't the first time a local news show breathlessly regurgitating press releases as news has made me laugh.


Life is something that happens when you can't get to sleep.
--Fran Lebowitz

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