Disney partnering with AmaWaterways for river cruises

Posted Tuesday, April 14, 2015 9:35 AM | Contributed by Jeff

Disney tonight will announce it's partnering with river line AmaWaterways to offer family-focused river cruises on the Danube starting in 2016. The seven-night trips between Budapest, Hungary and Vilshofen, Germany will take place on a new AmaWaterways vessel that is being custom built for the family market.

Read more from USA Today.

Tuesday, April 14, 2015 10:08 AM

We've been looking into river cruises, without the boy. Viking has some really compelling itineraries all over Europe. I'm surprised though that Disney is looking at this in a partner fashion. My understanding is that they did this with the big cruise lines before starting their own, unhappy with the resulting quality of the experience.

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Tuesday, April 14, 2015 12:17 PM

Our local NBC affiliate's 11 am news just went with this: "Coming up next, how Disney is re-inventing the cruise industry! Stay tuned!"

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Tuesday, April 14, 2015 12:36 PM

There is pretty much always hyperbole in news media. But I have always understood river cruising to be for the older crowd. So looking towards families would be a big change.

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Tuesday, April 14, 2015 12:44 PM

Of course, of course. It just made me laugh.

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Tuesday, April 14, 2015 1:15 PM

Jeff - the Viking cruises are great, I'd recommend. Also, there is an option with them to do a two night stop over in London, if that appeals.

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Tuesday, April 14, 2015 7:25 PM

It's hard to narrow down from the existing itineraries, though we're probably not seriously considering it for another year or two.

I think you can credit Disney with reinventing the big cruise business. Before they set sail, it was very much a Vegas-at-sea affair.

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Tuesday, April 14, 2015 7:40 PM

That's part of what made me laugh. Disney did, arguably, re-invent the big cruise industry. A partnership with an existing river cruise business, not so much a re-invention.

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Tuesday, April 14, 2015 9:15 PM

I cruised before Disney supposedly reinvented the big cruise business and not all cruises were "Vegas at sea" affairs. I think its as much hyperbole to say Disney reinvented the big cruise industry as it is to say they are reinventing river cruising. And I think its more likely that the "reinventing river cruising" line was originated with Disney marketing folks than a local NBC affiliate.

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Thursday, April 16, 2015 12:55 AM

This wasn't the first time a local news show breathlessly regurgitating press releases as news has made me laugh.

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