Disney exec helps Orlando sell itself as more than theme parks

Posted | Contributed by Jeff

Survey after survey showed that businesspeople outside Orlando only thought about Disney and theme parks when people mentioned Orlando. The area needed a new way to market itself as a business hub with a significant downtown area and clusters of key industries such as technology and health care. So local officials turned to one of the world's best branding experts: Disney itself.

Read more from The Orlando Sentinel.

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