Posted Wednesday, March 5, 2003 3:59 AM | Contributed by Jeff
The Walt Disney Co., with its new Disney-branded Bank One Visa credit card, unveiled Tuesday a plan that would allow users to earn Disney goodies. The card -- complete with Mickey Mouse silhouette and pixie-dust sprinkled background -- turns purchases into rewards that can be redeemed for such things as theme park tickets, Disney vacations, DVDs and toys.
Read more from The LA Daily News.
You know how many people will get the card just because they want a card with Mickey on it? This is a can't miss.
Yes, fulfill your dreams and go into endless debt with Disney. Now Eisner will own you too!
And what makes this card so "innovative"? Does it pay itself off?
-Matt*** This post was edited by Matt D 3/5/2003 11:13:36 AM ***
"I will break away, I'll find myself today"
I might actually look into this myself. Even though I generally don't carry a balance if I can help it, it may be worth it. Just charging my big vacation this November and all of my volleyball travel would probably earn me goodies.
*** This post was edited by NoLimitChic 3/5/2003 12:40:56 PM ***
NoLimitChic: 11.15% is pretty high by todays standards. 3 years ago this would have been pretty low. It seems by the article that they are targeting the "buy everything on the credit card and pay it off every month" type family. I do that with my AMEX and it's definately rewarding. To those people, APRs are meaning less because no balance is carried.
But yes, they seem to be marketing them to people who have the cash to pay for the purchaces outright. I'm *mostly* like that. It's one of the reasons that I loved my Discover card so much. To me, it was an organization thing. Where I would usually write several checks a month, I'd put everything on my Discover card and simply write one check a month. AND they had that cashback thing. If you pay the balance in full all the time, ON TIME, it can be to you benefit. But the companies get over because if you hold over a balance *just once* they can start charging interest until you FINALLY pay everything off.
--who thinks "Credit Card 101" should be a required High School course.
---Superman the ride...coming to a SF park near you soon...
Currency tracking experiment... http://www.wheresgeorge.com (Referring to The "George" on the $1 bill - Not Me)
You have a card that is 7.8%? Is that fixed or variable? That is a heck of a good rate if it is fixed.
It was also two of the only available means for foreign visitors like myself to score some discounts for my annual CA/FL trips in September. Now AP is the only means left to overseas visitors which sucks considering the cost of a WDW AP.
This Visa card is only available to US citizens and does look like its gonna give as much benefits as their previous loyalty schemes (eg Magic Kingdom Club aka Disney Club and Amex)
I did see the Universal card which may have spurred Disney to react. This is in-line with an article on www.MiceAge.com (a very informative, inside look at the dark side of Disney)
Shame on you Mickey, but Im making like the Superbowl MVP and heading to Six Flags and Cedar Point ... so there!
If Lifes a Rollercoaster, I want a Flawless
You must be logged in to post