Disney attendance climbing though margins shrink

Posted | Contributed by Jeff

Walt Disney Co. Wednesday said attendance at its U.S. theme parks improved gradually in the September quarter and through the first week of October, but promotional costs are crimping revenues. While park attendance and hotel bookings rose in the September quarter over the prior year, Disney sees pressure on per capita revenue continuing due to promotions and the higher proportion of attendance by local visitors.

Read more from Reuters via The Sun-Sentinel.

Related parks

Hotel bookings may be increasing though I suspect their Average Daily Rate (ADR) is decreasing. With the Florida Resident discount I stayed at All Stars for $49/night a couple of weeks ago. That is a pretty significant discount off the regular rate of between $79 and $99 per night. There were a ton of Floridians at the resort just staying for the weekend. I spoke to a manger who said the weekday occupancy was still very low.

The Resident promotion is good through early December so I suspect they will still report higher occupancy but lower margins.

Any idiot can fill a hotel or theme park to capacity all you need to do is lower prices. The hard part is filling thme with the right kind of guests.

------------------
I hope they kill that iron yuppie. Thinks he's so big. The great homer simspon

You must be logged in to post