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Disney and Pixar have ended talks to renew a collaborative contract following the delivery of two more films. Disney said Pixar's terms did not provide sufficient incremental returns. Disney will retain the rights for the films for sequels and theme park attractions.
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Greed has blinded them to some serious realities. I'd like to see the revenue of the company (particularly with respects animation) with Pixar vs. without. I bet it would be startling.
http://www.forbes.com/business/2004/01/30/cx_da_0130topnews.html
-DHo
Perhaps it didn't strike at the financial core of the company but animation is where it all started and right now Disney may not even be second best.
Short term, this hurts both companies - if they could play nice, both companies make out financially since both companies are currently very reputable for being family-oriented. Long term, Pixar's in a better position _IF_ they can continue to crank out incredible films as they have been. I bet Sony or Dreamworks would be tripping over themselves to distribute the products.
Anyway, who the heck knows? This could all be a ploy from Pixar to strengthen their bargaining position with Disney. Theoretically, they could still get a deal done.
I'm not exactly the world's biggest Eisner fan (my name has been submitted to Roy Disney's website), but in this case, I think it was wise for Disney to play a little hardball. From what I understand, no one is going to sign the agreement that Pixar wanted Disney to buy into.
http://money.cnn.com/2004/01/30/technology/disney_without_pixar/
How much money do you think Disney makes off of it's Classic Videos/DVD's? I'll tell you: A hell of a lot.
With no new classics coming out now, what will they sell to our children and grandchildren? Cinderella 8 and the Lion King 5? Why is Disney the number one family entertainment company in the world? Because of it's past.
Losing Pixar won't put Disney under. But if Disney can't start producing animation hits of its own I can tell you without doubt it will be a problem for them down the road.
Pixar (well, Steve Jobs) is only wanting what they deserve, all the proceeds from the movie, in return for a flat fee paid to Disney. (which would still be free $$$ for Disney) Disney would still get the merchandise rights and Pixar would get the marketing juggernaut of Disney behind the movie. It's a win-win. Disney's animation has gone downhill lately, and their computer anomation is virtually non-existant. Eisner is cutting off a very profitable deal by not re-signing with Pixar.
Soggy: I understand yours and everybody else’s frustration with Disney based upon theme park operation shortcomings in the past years. But to claim Disney has nothing to do with the success of Pixar seems shortsighted in my opinion. My guess is that the Disney name alone was worth quite a lot of ticket sales for the Pixar flicks. Both companies benefited from their relationship. Also, Disney was responsible for distribution and marketing…this counts for something doesn’t it? As for your apparent dislike of profit (at least that is how I read your opening sentence), I would argue that this is the primary reason that any company conducts business!
I’m no huge Eisner fan based upon what I perceive as shortsighted operation changes within the theme park division that have decreased my experiences at the parks (shorter hours, less ride capacity, decreased entertainers in the live shows, etc). However, I’m sure he has the bottom line as his primary guide. We can argue all day about whether his decisions are correct or not but that is a whole other post. Needless to say, I disagree that Pixar has not benefited from their relationship with Disney. In fact I believe that they may have benefited more than Disney ever did.
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