Cypress Gardens Adventure Park owner Kent Buescher says there are many challenged ahead for the park, which nearly doubled its expected attendance and one year. Most of Cypress Gardens' attendance came from 300,000 season pass holders who needed only to show up three times for one of the park's 50 weekly concert events to account for more than half the park's annual visitors. About 80 percent of the first year crowd was residents who live within an hour's drive. That means the park attracted only half as many bigger-spending tourists as Buescher hopes to draw.
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The problem with local visitors is they're a lot less likely to provide the kind of in-park spending that AP, LLC is looking for....locals at Elysburg spend a lot more money in-park because they feel like they're getting good value for the money they spend...the prices for food, andd drinks, and souvenirs, and parking, at WA and CG are just out of the range of what people are willing to pay unless they're on a "major vacation". (read: international tourists, like those at Disney, don't have the same expectations as locals).
"One drawback with locals is they eat at home, so we'll try selling food and drinks at concerts like you see at a baseball game," Buescher said.
My girlfriend and I never eat before going to Kennywood but will wait until after our day at Cedar Point to eat outside the park somewhere.
Make the food good, and worth paying for. It will sell.
Now if they would add a few world class attractions (Intamin mega coaster, etc), I am sure people would find a way to get there! Right now, it is just a glorified kiddie land.
I agree that perceived value could help to make a park more money. I haven't been there yet...What are some of the food and drink prices like?
Its our funny accents- or maybe our dress sense :)
To me, it IS the accents...LOVE 'em... :)
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