Comcast acquisition of DreamWorks Animation could be play for theme park IP
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News emerged late Tuesday that Comcast was in talks to buy DreamWorks Animation, the boutique studio run by Jeffrey Katzenberg. DreamWorks Animation is perhaps most valuable to Comcast as a way to compete with the Walt Disney Company in the theme park business. Since buying NBCUniversal, Comcast has poured billions into its Universal resorts.
Read more from The New York Times.
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Variety has reported the deal is set and DreamWorks will become part of NBCUniversal.
The guys over at Theme Park University are speculating that Universal Orlando's third gate will be based on DreamWorks, not Nintendo. Their reasoning: Uni announced that Nintendo-based attractions will be going to their Hollywood, Florida and Japan parks and it's unlikely they'd add lands to two parks and a whole new park in Florida; easier to develop the same attractions at each park.
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A little blast from the past here. Turns out slithernoggin and Jeff were both a little bit right and a little bit wrong. We all know theme park stuff has a long lead time but it's interesting that they haven't done more with the Dreamworks brands, but I think a lot of that is because the Illumination properties suck all the available oxygen out of the room.
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