Tuesday, August 28, 2007 8:26 AM
I think that Six Flags is trying to make a media company move here. Shapiro has made it clear in the past that he wants his amusement parks to have a "Disney" feel. Why wouldn't you try to expand into other types of business? It worked for Disney.
Granted, I'm not sure Six Flags has the brand name quality to pull something like this off, but it's definitely what they are trying to do.
Tuesday, August 28, 2007 5:20 PM
The difference is that Disney was a media company that decided to build theme parks, while Six Flags is an amusement park chain that wants to expand into other media. I doubt Disney would go far if they just stuck the Disney logo on things, and nor will Six Flags. What Disney has is brands (movies, TV shows, and characters) that can sell merchandise, while Six Flags has roller coasters. While rides may move "I survived" t-shirts in the gift shops, I don't see how it could attract much attention outside of the parks.