Cedar Point wins Golden Tickets for best park, steel coaster again
Posted Saturday, August 27, 2005 6:52 PM | Contributed by Jeff
Amusement Today announced the 2005 Golden Ticket Awards, with Cedar Point again claiming best park, and Millennium Force scoring the best steel coaster slot. Dollywood's Thunderhead was named best wood coaster.
There aren't "dozens" of Giant Frisbees around the world. There's one at PKI, I think two in Europe and maybe one in Asia? It is identical, but CP's has a few tweaks including a faster moving floor and longer ride cycle.
Let me set a few things straight about the Golden Ticket Awards. First, only three of the awards are chose by Amusement Today, and those are the Publisher's Pick awards. The rest are chosen by a survey of park enthusiasts, and if you go to www.amusementtoday.com, and read the first paragraph on the homepage, you'll see how this is done. So, the awards are unrelated to advertising.
As to why ads from the winners just "happen" to appear in the magazine, it's because the winners are informed far in advance of the ceremony so they can make plans to attend. It's not like the Academy Awards in which most of the nominees live in the area where the ceremony takes place. These parks are spread all over the country, so the winners are notified in advance so that they can make travel plans to attend.
So, obviously, they take advantage of the marketing opportunity and buy an ad in the issue that will announce that they've won. This is common in both the news and trade pub industry--when a story is being done about a certain business or topic, the interested parties take the opportunity to run an ad. Nothing wrong with it, and in fact, businesses would be foolish not to do targeted marketing. These magazines aren't responding to the advertising dollars with their stories...the reverse is true: the advertisers are responding to the stories because they know about them well in advance.
Finally, a new ride will usually not debut at the top of the list--and may appear beneath rides widely considered to be superior--simply because all the voters haven't had the opportunity to ride it yet. It will rise in the rankings as more enthusiasts ride it.
To the individual named Jeff, you may know that the winners get a heads up and that it's a survey, but clearly some of the others who are posting did not---I think you'd better read back over the thread. Second, I never mentioned a word about expecting what you term as "losers" to buy ad space, so I don't know what you're talking about. I was simply informing some of the readers of the misconceptions--no need to get emotional or be insulting.