Cedar Fair, other parks using Accesso, will support ticketing via Apple's iOS

Posted Tuesday, September 11, 2012 10:45 AM | Contributed by Jeff

[Ed. note: The following is an excerpt of a press release. -J]

accesso, a leading provider of attraction ticketing, will be one of the first travel industry suppliers to adapt its ticketing platform to support Passbook, a new mobile device feature in Apple's new iOS6 operating system.

Passbook will allow iPhone users who upgrade to the new Apple iOS6 operating system to collect and more easily access digital versions of boarding passes, loyalty rewards and theme park, concert or sporting event tickets in one convenient iPhone app. With mobile phone users storing an increasing number of various barcodes and entitlements, Apple's latest enhancement will simplify and streamline the process for users of its renowned iPhone device.

With accesso's new enhancement, consumers will be able to import ticket purchases from attractions including 11 Cedar Fair Entertainment theme parks as well as the Columbus Zoo and Aquarium directly into their Passbook app.

"Mobile commerce has become a vital sales strategy for theme parks and other attraction venues, not to mention a guest expectation," said Steve Brown, accesso CEO. "We know iPhone users will be eager to leverage this dynamic new technology so we worked aggressively to integrate with the new operating system well in advance so that our clients and their guests can begin leveraging Apple's new Passbook feature from day one."

Read the entire press release on PR Newswire.

Tuesday, September 11, 2012 2:26 PM
WildStangAlex's avatar

I really think this is great. With the addition of mobile apps last year, and now this, they are making getting to/getting around the park easier and more accessible. I hope they continue to develop for new platforms, as that is a smart, cheap way to market yourself.

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Wednesday, September 12, 2012 7:10 AM

That being said, this does make for a few interesting dillemmas at the park. When I've gone to Cedar Point in the past, I've specifically made it a point NOT to carry the cell phone with me into the park so as to avoid problems with loose items on the rides. (I know I'm probably the exception to the norm in this area...) Pretty much I've always gone with a "minimalism" if I didn't absolutely need it, it stayed in the car, meaning I had keys and a wallet with me, and maybe sunglasses if the sun was bright. Now having a smartphone app and using it for tickets may change that, but given the rides, I['m still not sure I would want to risk damage to a smartphone on a ride.

Wednesday, September 12, 2012 9:28 PM
LostKause's avatar

Cedar Point needs to offer free wi-fi (like Hersheypark) if this is a thing. :)

Wednesday, September 12, 2012 10:10 PM
kpjb's avatar

I think they do, just not parkwide.


Wednesday, September 12, 2012 10:16 PM
Jason Hammond's avatar

It is available in limited areas. I think the only place actually in the park with wi-fi is donut time. It's also available on the penninsula at Sandcastle Suites and in the Breakers lobby.

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Wednesday, September 12, 2012 10:52 PM
Jeff's avatar

I've had it at times in the marina area and in the executive apartments (something I'm sure the kids in Cedars like). Perhaps they'll add it in the new front gate stuff.

Jeff - Editor - CoasterBuzz.com - My Blog - Silly Nonsense

Thursday, September 13, 2012 2:39 PM
Jason Hammond's avatar

I believe they used to have it at Famous Daves. But, it is definitely not there this year. The only network I saw there was a restricted marina network. Perhaps it was an unsecured network until this year. :-)

854 Coasters, 34 States, 7 Countries
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