Cedar Fair names Kelley Semmelroth as chief marketing officer

Posted Wednesday, February 1, 2012 4:06 PM | Contributed by Jeff

[Ed. note: The following is a press release. -J]

Cedar Fair (NYSE: FUN), a leader in regional amusement parks, water parks and active entertainment, today announced Kelley Semmelroth as the Company's executive vice president and chief marketing officer – a newly created executive role.

"To ensure our marketing communications deliver breakthrough growth and our brands are elevated to compete in this ever-changing marketplace, we are adding additional marketing talent to our executive team," said Matt Ouimet, Cedar Fair's president and chief executive officer. "Along with a strong passion for the tourism industry, Kelley has a deep background in customer relationship management, brand management, advertising and strategic planning. Her experience, combined with our strong, park-based marketing teams, gives us the talent we need to continue to grow our business and deliver the 'best-day-of-the-year experience' to our guests."

Semmelroth comes most recently from TD Bank where she served as the Senior Vice President of Marketing and previously, Bank of America and Walt Disney Parks and Resorts where she also held executive marketing positions.

Read the press release from Cedar Fair.

Wednesday, February 1, 2012 4:07 PM
Jeff's avatar

I imagine Matt Ouimet gets a lot of phone calls these days from people he used to work with.

Jeff - Editor - CoasterBuzz.com - My Blog - Silly Nonsense

Thursday, February 2, 2012 9:38 AM

It's been stated here before, but I really like the direction that Ouimet is taking CF so far.

Hopefully Matt and Dick never occupy the same space, because they are like matter and antimatter.

Thursday, February 2, 2012 10:33 AM
Tekwardo's avatar

I like what Matt's doing as well. There are definitely things to be said for promotion from within, but for top roles like this, I'm glad that Cedar Fair is getting former Disney people. If anyone knows how to maximize profits, market, and run a clean, functioning park, it's Disney*.

*Offer not valid for Paul Pressler & friends.

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