Posted Sunday, January 11, 2004 11:55 PM | Contributed by Jeff
Cedar Fair, L.P. announced Friday that combined attendance in 2003 at its eleven properties totaled 12.2 million guests, down 1% from the Partnership’s total attendance of almost 12.4 million in 2002.
Read the press release from Cedar Fair.
Monday, January 12, 2004 12:14 AM
I think part of the reason why Knott's attendance figures are declining bit by bit is because their advertising has gotten weaker and weaker over the years - almost barely nothing for 2003. I saw almost none or few (and very short and weak) television commercial ads for the park in comparison to years prior to 1999.
Monday, January 12, 2004 9:26 AM
I also suspect that DCA has at least something to do with Knott's numbers.
Kick The Sky
Monday, January 12, 2004 10:01 AM
almost barely nothing for 2003. I saw almost none or few (and very short and weak) television commercial ads for the park in comparison to years prior to 1999.
Funny, I was in California for one week this last season and saw Knott's commercials just about every time I turned on the television. I can't remember ever seeing a Six Flags Magic Mountain commercial in that same time.
Monday, January 12, 2004 10:42 AM
Did you notice MiA's 10% attendance uptick?
(Hides under desk in fear of 'MiA 2005' thread)
Jeffrey R Smith
Monday, January 12, 2004 11:28 AM
Shouldn't TTD lead to more than a 3% increase? Seems a little low to me. Maybe the weather played a big factor here.
Monday, January 12, 2004 11:49 AM
Knotts does run TV and radio commercials but they're generic "Cool Places" spots highlighting the entire park and waterpark, not specific attractions. I never saw one commercial touting La Revolution. The last ride-specific commercial was for Xcelerator.
Monday, January 12, 2004 12:15 PM
Maybe the increased attendance at mi will finaly bring us a new coaster/attraction in michigan.
Monday, January 12, 2004 12:35 PM
Cedar Point is never going to significantly increase their attendance. 3% is pretty good. There are only so many days per season and you can only squeeze a sponge so much. I don't think they have had a season better than the year Raptor was introduced.
Kinzel et al recognize this which is why they concentrate on per capita spending, lengthing the stay (via the resorts, waterpark) etc. The major growth at Cedar Point will continue to be seen on the resort side (witness the Lighthouse Point expansion this year).
In the coming years I expect to see additions to Breakers, Breakers Express and some other resort improvements as well.
Monday, January 12, 2004 2:36 PM
Don't forget the waterpark expansion to the Radisson!
Monday, January 12, 2004 2:38 PM
Yeah, I'd say a 3% increase is pretty good considering all the down time TTD experienced and the effect that had on people's plans to come to CP this past year.
Wahoo skipper, do you know what Cedar Point's attendance was in 94? I'm just curious.
Monday, January 12, 2004 4:21 PM
Officially? No, I don't KNOW the attendance. But I have heard more than once and by some reliable sources that '94 is the standard-bearer for the park.
From my own experience that year I would agree. It was crazy.
Monday, January 12, 2004 5:26 PM
I don't understand the problem at WOF. We had pretty decent weather in the Midwest this past summer ( a drought in fact), the only exception being the tornadic event that was near the park.
Monday, January 12, 2004 6:28 PM
I've been saying for years that I doubt CP's attendance will ever go much over 3.3 million in a year. I'm sure it will be slightly down this year unless the weather is perfect all season (and it never is in Ohio). I think it will always vary year to year between 3 and 3.3 million.
Good for them up in Michigan. That's an impressive gain.