Cedar Fair announces first phase of E-sports facility near Cedar Point

Posted | Contributed by Jeff

From the press release.

Cedar Fair Entertainment Company (NYSE: FUN), a leader in regional amusement parks, water parks and immersive entertainment, today announced details for the first phase of a planned competitive gaming development at the Cedar Point Sports Center in Sandusky.

The first phase of what will be known as Cedar Point Esports will be a 1,000-square-foot space that will house a state-of-the-art, full-service gaming area with the capability to broadcast and produce livestreams and content. Centralized within the venue will be 32 competitive gaming setups against the backdrop of multimedia video displays that have the flexibility to connect for larger events. Top-tier professional gaming stations and equipment will be utilized throughout the first phase for practice, competition, and extra-curricular play.

The vision for this first phase of development, which will open in May, is to create Northern Ohio’s premier immersive gaming experience for leagues, camps and clinics. The facility also can serve as a practice venue for local high school and collegiate esports teams. This initial phase will eventually serve as the gateway from the existing Cedar Point Sports Center to the upcoming larger Phase II expansion. Future plans for the development are likely to include food, beverage and a larger competitive space.

“Cedar Fair’s long-term strategy is focused on delivering immersive entertainment experiences that differentiate our parks and create an environment where guests want to come back again and again,” said Richard A. Zimmerman, president and chief executive officer. “The opening of the Cedar Point Sports Center in 2017 was consistent with this strategy and has proved to be a huge draw for amateur sports teams and other large groups. Given the booming popularity of competitive gaming, we believe there is an opportunity to tap into its rapid worldwide growth, while providing a natural tie-in to all that Cedar Point has to offer.”

Cedar Fair is partnering with North Coast Entertainment (NCE) to develop and run the facility, which will be an additional amenity for the Cedar Point Sports Center that can regularly be used by visitors and the public alike. NCE was established to be the consummate host for the gamer in each of us. The company is deliberate with each of its projects to keep the adventurous entertained and expand the gamer experience through both physical and virtual spaces.

“We believe Cedar Point Esports will be the region’s premier destination for daily video game play, highly anticipated competitive gaming events and tournaments, and gaming-related experiences,” said Scott Norcross, founder and chief executive officer of NCE and a 15-year veteran of the esports industry. He started in the early 2000s representing professional esports and traditional athletes and assisting with the startup and running of esports franchises. NCE has developed local area network (LAN) centers, gaming venues and live events throughout the East Coast, including spearheading esports for Destination Sport Miami. Norcross also is a partner at the law firm, Kohrman Jackson & Krantz, where he chairs the firm's Esports, Media & Entertainment Group.

Cedar Point Esports represents the next phase of development of the approximately $50 million Cedar Point Sports Center. That highly successful venue includes Sports Force Parks and its 10 multi-purpose outdoor turf fields, as well as a 145,000-square-foot indoor facility boasting 10 basketball courts. The Cedar Point Sports Center is a significant economic driver that reflects Cedar Fair’s continued investment in the region.

Esports is the competitive side of the rapidly growing electronic gaming industry. Global revenue from competitive gaming was estimated at nearly $1.4 billion last year, with double-digit growth year-over-year and an estimated audience of more than 530 million people worldwide. Two out of three Americans are gamers, with 75% of those between the ages of 18 and 34 years old. The average time spent gaming is more than six hours per week.

Cedar Point ESports

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Jeff's avatar

I had it in my mind that there would be some kind of spectator area. This seems like a glorified college "computer lab" from the 90's.


Jeff - Editor - CoasterBuzz.com - My Blog

HeyIsntThatRob?'s avatar

I hope it's well ventilated!

For.... the.... the computers. Yeah. Those.

Vater's avatar

Spectator area:

LostKause's avatar

My first thought it this... What's the difference between this, and playing video games online at home? Gamers already have an X-Box or Playstation. Or a Switch.


OhioStater's avatar

It's competitive. Like a lot of universities we have a whole building on our campus dedicated to our e-sports team. They have uniforms, play in a conference, have a coach, and also earn scholarships. There's a varsity team and a junior varsity team.

It's just not the same wearing your uniform all alone in your dorm.

One of my students ended ranked as the top Overwatch player for the 2019-2020 season. I don't even know what Overwatch is, but he is apparently good at it.

I understand this is just phase one, but I agree with Jeff about the size/look of the place.

I'm still waiting for them to build an indoor track.

Last edited by OhioStater,

Promoter of fog.

I saw the Overwatch finals in person at the Barclays Center in New York in 2018, as part of a donor visit. It was sold out, and the crowd was into it. If memory serves, tickets were ~$50 (but that might have been a multi-day event). Part of the visit included getting to see the production side of things. Unfortunately, I didn't understand the game mechanics well enough to totally understand it, but it was still a surprising amount of fun.

I went into it with a lot of skepticism. I left with a very different impression.


Jeff's avatar

I'm not questioning the legitimacy. I've had my ass kicked by kids plenty of times when I tried Halo multiplayer. But what I've seen of events is usually big spectacle things in convention spaces. I see that their intention is to be able to stream out, but some spectator space would have made sense.


Jeff - Editor - CoasterBuzz.com - My Blog

OhioStater's avatar

Exactly. I'm wondering what they are thinking phase one will draw. Phase two sounds like it will do just that, though.

Maybe this concept art just isn't doing the scope of it justice.

Like Brian I was very skeptical until I experienced it first-hand. I mean, didn't all of us in our 40's dream of this being a reality?


Promoter of fog.

Raven-Phile's avatar

Seems like something is missing…

One of the coolest things I got to do when I was a WDW Cast Member was a full walk through of Spaceship Earth. We all got our photo with her. I need to dig that up.

More RGB = More Frames


June 11th, 2001 - Gemini 100
VertiGo Rides - 82

I'm trying to think of what the goal is for Cedar Fair with the pictured esports aren--err RGB conference room.

They've been good at marketing the Sports Force park as being community outreach, but the reality is that they're hoping teams will decide to visit a conveniently located amusement park and hotels during their stay. I have zero doubt that this is working -- I've seen the massive check-in lines at Breakers when an entire baseball team is trying to check in at the same time.

Are e-sports teams really going to travel to Sandusky just so they can sit in a cramped room to play their video games?

This is not the extent of their e-sports venture, it's just the initial phase. A later phase will bring a 1,500 seat e-sports arena.


Brandon | Facebook

PhantomTails:

Are e-sports teams really going to travel to Sandusky just so they can sit in a cramped room to play their video games?

Enthusiasts travel there in mid winter to sit in a cramped Lakeside Ballroom to hear Tony Clark talk about things he has already tweeted about/written in his blog. So it's possible.

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