Cedar Fair and Six Flags announce equal merger

Posted | Contributed by Jeff

From the press release:

Cedar Fair (NYSE: FUN) and Six Flags Entertainment Corporation (NYSE: SIX) today announced that they have entered into a definitive merger agreement to combine in a merger of equals transaction. The combined company, with a pro forma enterprise value of approximately $8 billion based on both companies’ debt and equity values as of October 31, 2023, will be a leading amusement park operator in the highly competitive leisure space with an expanded and diversified footprint, a more robust operating model and a strong revenue and cash flow generation profile.

Under the terms of the merger agreement, which has been unanimously approved by the Boards of Directors of both companies, Cedar Fair unitholders will receive one share of common stock in the new combined company for each unit owned, and Six Flags shareholders will receive 0.5800 (the “Six Flags Exchange Ratio”) shares of common stock in the new combined company for each share owned. Following the close of the transaction, Cedar Fair unitholders will own approximately 51.2%, and Six Flags shareholders will own approximately 48.8%, of the combined company’s fully diluted share capital on a pro forma basis. One business day prior to the close of the transaction, Six Flags will declare a special cash dividend composed of: (i) a fixed amount of $1.00 per outstanding Six Flags share, totaling approximately $85 million in the aggregate, plus, (ii) an amount per outstanding Six Flags share equal to (a) the aggregate per unit distributions declared or paid by Cedar Fair to unitholders with a record date following today’s date and prior to the close of the transaction, multiplied by (b) the Six Flags Exchange Ratio, which special dividend will be payable to Six Flags shareholders of record as of one business day prior to the close of the transaction, contingent on the closing of the transaction.

“Our merger with Six Flags will bring together two of North America’s iconic amusement park companies to establish a highly diversified footprint and a more robust operating model to enhance park offerings and performance,” said Richard Zimmerman, President and Chief Executive Officer of Cedar Fair. “Together, we will have an expanded and complementary portfolio of attractive assets and intellectual property to deliver engaging entertainment experiences for guests. The combination also creates an enhanced financial profile with strong cash flow generation to accelerate investments in our parks to delight our guests, driving increased levels of demand and in-park value and spending. I have great respect for the Six Flags team and look forward to joining forces as we embark on this next chapter together.”

“The combination of Six Flags and Cedar Fair will redefine our guests’ amusement park experience as we combine the best of both companies,” added Selim Bassoul, President and Chief Executive Officer of Six Flags. “Six Flags and Cedar Fair share a strong cultural alignment, operating philosophy, and steadfast commitment to providing consumers with thrilling experiences. By combining our operational models and technology platforms, we expect to accelerate our transformation activities and unlock new potential for our parks. We are excited to unite the Cedar Fair and Six Flags teams to capitalize on the tremendous growth opportunities and operational efficiencies of our combined platform for the benefit of our guests, shareholders, employees, and other stakeholders.”

Compelling Strategic and Financial Benefits

  • A Successful Amusement Park Operator with Complementary Portfolio of Attractive Assets: The combined company will operate a portfolio of 27 amusement parks, 15 water parks and 9 resort properties across 17 states in the U.S., Canada, and Mexico. The company’s complementary portfolio will include some of the most iconic parks in North America with significant brand equity and loyal, recurring guest bases within the highly competitive leisure space. The combined company will also have entertainment partnerships and a portfolio of beloved IP such as Looney Tunes, DC Comics and PEANUTS to develop engaging new attractions enabled by compelling characters, environments, and storytelling.
  • Diversified Footprint and Guest Experiences: Cedar Fair and Six Flags have minimal market overlap of park operations, and the combined company’s complementary geographic footprint is expected to mitigate the impact of seasonality and reduce earnings volatility through a more balanced presence in year-round operating climates. The portfolio will include diversified experiences for guests including safaris and animal experiences, campgrounds, sports facilities and luxury lounges, enabling the combined company to better meet rising consumer demand for varied and engaging entertainment options.
  • Enhanced Operating Platform to Improve Guest Experiences: By uniting Cedar Fair and Six Flags’ complementary operating capabilities, the combined company will benefit from a more robust operating platform for improved park offerings and more efficient systemwide performance. The companies expect to leverage Cedar Fair’s recent park investment experience to accelerate the transformation underway across Six Flags’ portfolio. Cedar Fair and Six Flags will seek to create a more engaging and immersive guest experience. The combined company will also offer expanded park access to season pass holders along with an enhanced, combined loyalty program featuring additional perks.
  • Experienced and Proven Leadership Team: The senior leadership teams of Six Flags and Cedar Fair bring different and complementary skillsets and experience to the combined company, including decades of park operating experience as well as significant expertise integrating businesses and achieving synergy targets.
  • Significant Cost Savings and Revenue Uplift Opportunity: Following the close of the transaction, Cedar Fair and Six Flags expect the combined company will benefit from the significant value created by total anticipated annual synergies of $200 million. Approximately $120 million of these synergies are expected to be related to identified administrative and operational cost savings, which the companies anticipate realizing within two years following transaction close. The companies also expect to leverage their complementary operating capabilities to deliver additional revenue uplift, generating approximately $80 million of incremental EBITDA that the companies anticipate realizing within three years of transaction close.
  • Strong Financial Profile: Over the last 12 months, through the third quarter of fiscal 2023, Six Flags and Cedar Fair collectively entertained 48 million guests, and, as a combined company, would generate pro forma $3.4 billion1 in revenue, $1.2 billion1 in Adjusted EBITDA2, and $826 million1,3 of free cash flow4, reflecting run rate cost savings of $120 million and revenue uplift resulting in $80 million of incremental EBITDA. The transaction is expected to be accretive to earnings per share for Cedar Fair unitholders and Six Flags shareholders within the first 12 months following transaction close. The combined company is also expected to have a pro forma leverage ratio of approximately 3.7x net debt to Adjusted EBITDA, inclusive of synergies, with a path to reduce the leverage ratio to approximately 3.0x within two years of transaction close.
  • Significant Free Cash Flow Generation and Enhanced Financial Flexibility: The combined company’s increased free cash flow will provide it with greater flexibility to invest in new rides and attractions, broader food and beverage selections, additional in-park offerings, and cross-park initiatives, such as consumer technology and enhanced guest services. The combined company’s resources are expected to be strategically deployed to grow attendance, increase per capita spending, and improve profitability, all while enhancing guests’ value and experience across the park portfolio. The combined company is committed to allocating capital to maximize shareholder returns once the company achieves its targeted net leverage ratio.

Leadership, Corporate Governance and Headquarters

The combined company will be led by a proven management team that reflects the strengths and capabilities of both organizations. Upon closing of the transaction, Richard Zimmerman, President and Chief Executive Officer of Cedar Fair, will serve as President and Chief Executive Officer of the combined company and Selim Bassoul, President and Chief Executive Officer of Six Flags, will serve as Executive Chairman of the combined company’s Board of Directors. Brian Witherow, Chief Financial Officer of Cedar Fair, will serve as Chief Financial Officer of the combined company and Gary Mick, CFO of Six Flags, will serve as Chief Integration Officer of the combined company.

Following closing of the transaction, the newly formed Board of Directors of the combined company will consist of 12 directors, six from the Cedar Fair Board and six from the Six Flags Board.

Upon closing of the transaction, the combined company will operate under the name Six Flags and trade under the ticker symbol FUN on the NYSE and will be structured as a C Corporation. The combined company will be headquartered in Charlotte, North Carolina, and will maintain significant finance and administrative operations in Sandusky, Ohio.

Approvals and Closing

The merger is expected to close in the first half of 2024, following receipt of Six Flags shareholder approval, regulatory approvals, and satisfaction of customary closing conditions. Approval by Cedar Fair unitholders is not required. Six Flags’ largest shareholder, which owns approximately 13.6% of Six Flags’ shares outstanding, has signed a voting and support agreement to vote in favor of the transaction. The transaction is not expected to trigger any change of control provision under Cedar Fair’s and Six Flags’ respective outstanding Notes. The companies expect to refinance their respective revolving credit facilities, and Six Flags expects to refinance the Six Flags Term Loan, ahead of transaction close.

Cedar Fair and Six Flags Third Quarter 2023 Results

In separate press releases today, Cedar Fair and Six Flags reported results for the third quarter of fiscal year 2023. The Cedar Fair release is available at https://ir.cedarfair.com and the Six Flags release can be found at https://investors.sixflags.com.

Advisors

Perella Weinberg Partners is serving as exclusive financial advisor and Weil, Gotshal & Manges LLP and Squire Patton Boggs (US) LLP are serving as legal counsel to Cedar Fair. Goldman Sachs & Co. LLC is serving as exclusive financial advisor and Kirkland & Ellis LLP is serving as legal counsel to Six Flags.

I completely agree with Jeff. It's better to have a neutral recognition than a negative one. I would argue that outside out of a few examples (Magic Mountain) most consider Six Flags to have a negative connotation and a "Cheap" brand.


I've probably ridden frog hopper more than you

Magic Mountain with too many blue trash cans and seatbelts on the carousel is far more appealing than Six Flags Cedar Point.

LostKause's avatar

I just hope the Six Flags way of doing things does not come to the Cedar Fair parks. Terrible food, closed rides, one train operations, long, long lines with no reasonable effort to make them move quickly... If operations like that come to decent parks like Cedar Point, Kings Island, or Carowinds, it just might cause a lot of people to stop considering amusement parks as an exciting entertainment option.

I'm giving up on ever seeing a day when the more recent problems at the Cedar Fair parks are fixed. On the plus side though, maybe this will improve the Six Flags parks a little, and I'll start getting excited about visiting them again.

Can you imagine all the arguments in the board room now? Both cultures are not going to see eye to eye.

I'm not into remembering names of CEOs and knowing how that work and stuff. I'm just a guy who really likes to go to theme parks, so that's my take on it.


Touchdown:

CGA-SFDK

This one is resolving itself eventually. This might speed it up a bit, but not by much.

> Knotts-SFMM

This might be less of an overlap than you'd think. One is 30-45 minutes north/west of LA, the other is 45 to an hour to the south and east. For a lot of Angelenos, those are far enough apart to not be in the same conversation.

Last edited by Brian Noble,

Oh cool, cool, cool. I look forward to Millennium Force being renamed Goliath.

Well, this wasn't the news I wanted or expected. I honestly don't know how to react as a unitholder but I hold my units as an emotional connection to my past...and not really for the investment performance. Emotionally, this feels like a death...or at least a divorce. And, I already don't like the new step sibling.

I guess my immediate concern goes to the employees on the Cedar Fair side. I think employees often get lost in these types of business transactions and I hope they remain whole in whatever is coming. Their "thank you" for the completion of another successful seasons appears to be a gift wrapped package of stress and anxiety about the unknown.


"You can dream, create, design, and build the most wonderful place in the world...but it requires people to make the dreams a reality." -Walt Disney

Wahoo Skipper good point. The company I work for merged 4 years ago into another industrial conglomerate. I have maintained my employment through multiple cuts and just take it day by day.

What looks good on paper never equals making the people whole who made them a success! I hope it works out for everyone, but the reality is typical middle management cuts.

On a lighter note when is Jeff Seibert coming back to Kings Island?

Im curious if this will effect the deal with Sandusky, and although Zimmerman doesn't like being there, he has kept the investment and bigger outside projects there flowing. Its clear Zimmerman has a grudge with the old CF guard, but as Jeff said Apollo was initiated by Kinzel.

I would of also preferred a deal with Seas, but there executive suite has been equally all over the place post going public.

I still think they need to sell some smaller parks, Im also curious how all the licensing is going to shake out, I just dont see any CF park adopting DC branding, and I dont see any SF park gaing Peanuts.

Walk-Off HBP's avatar

Wow. I'd rather this had not happened.

I hope my Six Flags park gets those cool mister fans, though.


The trick was to surrender to the flow.

Tekwardo's avatar

Their main headquarters will be in Charlotte (CF already has the office space by Carowinds, they should buy the building back), so I'd imagine Zimmerman will move to Charlotte. Like everyone else is doing.


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https://s2.q4cdn.com/170666...raphic.pdf

Well, they put peanuts on the cover so that's one signal....

I also just realized SF had Goldman Sachs as their financial consultant.

Zimmerman was already mostly in NC, it was just mostly symbolic post Ouimet.

Cleveland.com reached out to Sandusky.

Officials in Sandusky said they don’t expect much to change because of the merger.

“The city has been assured that the current Cedar Fair administrative and finance operations in Sandusky will remain here after the merger with Six Flags is complete,” said City Manager John Orzech. “We expect that Cedar Point will remain one of the flagship parks in the new company and we will continue to ensure that Cedar Point’s presence here not only makes Sandusky a great place to visit, but also a great place to live.”

A city spokesman estimated that Cedar Fair employs approximately 80 workers in the city.

Also, Lol at the Southeast being the HQ and it has the lowest parks, least profitable, and attended region of the new chain.

Last edited by Sharpel007,

SFCF drops DC

Universal buys DC rights

Universal drops Marvel

Disney gets Marvel rights back


2022 Trips: WDW, Sea World San Diego & Orlando, CP, KI, BGW, Bay Beach, Canobie Lake, Universal Orlando

Jeff's avatar

Serious question: Do you think if we were still in the Ouimet era and this was going down, that we would celebrate it as the saving of Six Flags? Absurd hypothetical, probably, since we all assume that his board departure had a lot to do with this.


Jeff - Editor - CoasterBuzz.com - My Blog

Lord Gonchar's avatar

Jeff:

I'm not saying that Universal and Disney aren't made fun of, but Six Flags is closely associated with Wal-Mart quality and white trash vibes.

I dunno. I still think, to the average human, Six Flags simply represents the local theme park. It's the butt of jokes because it's so universally recognizable, not because it's universally understood as bad.

But I don't expect an enthusiast forum to be able to separate like that - again, we're the weirdos. If you're not posting here or somewhere like it, that mindset just isn't there.

Errr, I mean...SIX FLAGS BAD!!!! GRRRRR!!!!

What do I know? I haven't been to a SF park in at least a decade.


Raven-Phile's avatar

I think you mean SUX Flags, amirite???

I also can’t stand the standard “enthusiast” talking point that all Six Flags parks suck.

They have a lot more in common with concerts and sports games than other parks in that they partner with advertisers and they’re more “in your face” about it, but I’ve always enjoyed my visits and had fun. It’s also been since 2014 since I’ve been to one, but I never understood the hate.

Tekwardo's avatar

"Lol at the Southeast being the HQ and it has the lowest parks, least profitable, and attended region of the new chain."

There's already a CF satellite home office by Carowinds. And Charlotte is the second biggest banking center in the US after NYC, so there are a lot of companies with home offices here.

"I still think, to the average human, Six Flags simply represents the local theme park."

This. I don't really ever hear people outside of the thoosie echo chamber complain about SF.

I for one am fine with this. CF being the parent in the situation I think will be far better for SF overall.

Plus there's the fact they'll have the most powerful season pass in the industry. I just hope they take SF's top tier perks on CF's pricing plan.


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James Whitmore's avatar

Six Flags has brand recognition. But so does Enron, Lehman Brothers and Blockbuster.


jameswhitmore.net

Disney gets Marvel rights back

And the Marriot parks are now together again, but not for long!

Now we have way more options for how all the rides will be spread around!

Serious question: Do you think if we were still in the Ouimet era and this was going down, that we would celebrate it as the saving of Six Flags?

Yes, and while Zimmerman is no Ouimet, he's not quite Kinzel.

I think the CF management still has some Ouimet and Kinzel CF left in it.

I think with the cash flow they now have, and the numbers they will be able to get more cap ex money, especially in the current financial market, and manage the combined debit, than when they were separate.

Also, the assets that they can sell, and rides they can shift from the parks selling or closing, can go to a lot more worthy places.

Tekwardo's avatar

Everyone always says Six Flags has a bad reputation without ever backing that up.

I'd love to to see some actual bad reputation links.


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