Posted Monday, January 24, 2005 9:03 AM | Contributed by Gemini
Cedar Point's Castaway Bay will soon begin offering day passes to local residents during the resort's off-season. The promotion is geared to giving local residents a chance to experience the waterpark.
Monday, January 24, 2005 1:03 PM
Yeah some chance. Monday -Thursday only. No Holidays. Now thru March. Yeah, $18 for after school hours for the kiddies.
Jeffrey R Smith
Monday, January 24, 2005 6:47 PM
Seems like this would devalue the experience for those guests who pay to stay.
Monday, January 24, 2005 8:24 PM
Methinks the point is that people are NOT paying to stay... at least not in significant enough numbers on weekdays to make their intial business model work out. This looks like a way to try and make something unprofitable profitable.
Monday, January 24, 2005 10:17 PM
No... they're doing pretty well booking the place, especially on weekends. I'm sure this is just a play to get a little more.
Tuesday, January 25, 2005 6:20 AM
I don't think anyone expected Castaway Bay to sell out every night of the year. There's going to be a slow time of year, just like anything else. They don't expect to have 60,000 guests every day at Cedar Point. It seems to me, though, they're doing well for "slow."
I bet the profit and numbers are way up over the Radisson's from previous off-seasons.
Tuesday, January 25, 2005 10:28 AM
This comes as no surprise. How many families can leave for vacation during the middle of the week during school? I suspected they would try to come up with a local plan to get people in there during the week.
Tuesday, January 25, 2005 8:59 PM
Great Wolf's occupancy rate is 65% at its five resorts. That's not all that high but it's the same problem as Castaway it seems as in its booked solid over the weekends and school breaks and then barren during the week.
By doing this during the week, when the hotel is less than half-booked, the few who do come by to take Castaway up on the offer won't create a problem for those paying overnight rates to stay there (besides, I haven't pulled up a quote but I trust it follows the same Wolf-Bear pattern of charging $60 less during the week -- so it's not as if those who are there as overnight guests are being hosed).
Good move by Cedar Fair methinks. At the very least, it's promoting the place for locals to book later.