Posted Sunday, April 19, 2009 11:45 PM | Contributed by Jeff
Busch Entertainment immediately condemned the estimates of the attendance estimates prepared by Los Angeles-based Economics Research Associates and the Themed Entertainment Association. The company said Busch's parks combined drew more than 25.4 million visitors in 2008 — 10 percent more than the 23 million estimated in the ERA/TEA report.
Read more from The Orlando Sentinel.
I've been calling B.S. on this every year. The PDF I looked at had no real indication of the methodology used to arrive at these numbers. There's nothing scientific about that. If you want to establish credibility, show us your methodology.
I never believed any attendance figures from any of these reports. Don't most/if not all major amusement park companies not pubicly release their attendance figures?
By the same token, if Busch has a problem with the methodology, all Busch has to do is refute the publication with their own attendance figures....oh, but Busch doesn't want to provide hard numbers? Then they can live with what's been published! I just don't have faith in people or corporations that say "trust me, I'm telling you the truth, this other guy is full of it"...if you HAVE the numbers (and clearly Busch does), then show TEA/ERA where their errors are.
OK so here's my question, what parks DO release their attendance figures?
Even companies (Cedar Fair) who release figures for all their parks.
I totally disagree with you, Bill. They are not under any obligation to share those numbers. Just because some people who "say so" put something out there doesn't make them obligated either.
^I'm not saying they're OBLIGATED to provide their numbers....only if they want to disagree (vehemently) with what TEA/ERA says, they certainly have the data to make their case. Also, if TEA/ERA is off by as much as Busch claims, they (TEA) may need to review/fix their methodology. My thinking is that Busch wants to show HIGH numbers (if you're trying to sell the company, make it look profitable)...so instead of just saying "TEA is wrong", they can really drive the point home by showing HOW wrong.
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