Busch Parks to become Worlds of Discovery.

The Busch Entertainment Corporation family of adventure parks will now be known as Worlds of Discovery, as of 2008, I guess.

What is with constant rebranding? Is it made for marketing/sales?

Click here for full details

Wow! That's a bad move. Shall I go to Worlds of Discovery in Tampa, or Orlando? I don't know. They both sound like the same thing. Didn't one have sea animals, and one other animals? I'm confused. They go to the one in Tampa, and go NO! I wanted to sea animals, and not these types of animals.

Is this just a way to sell new shirts? I can see it now, a 12 year old who goes al the time wanting a new shirt because it has a new name. More money for Busch, (I'm not opposed to Busch having more money as they seem to put it back in parks when they need to).

This has got to be some kind of record. How many times can these parks change their name without getting a new owner.

Well, after reading the press release, it doesn't look like they are renaming any of the parks at all. It seems like they are just creating a new brand called "Worlds of Discovery" of which Sea World, Busch Gardens, etc... are a part of.

It seems like people only read the headlines now, not the actual articles.

edit: Here's a link from the Orlando Sentinel that gives more details and a graphics showing no park names are changing.

"They now will be known as "Worlds of Discovery," a moniker that replaces 'Anheuser-Busch Adventure Parks.'" *** Edited 11/9/2007 10:31:49 PM UTC by halltd***

From what it sounds they are changing the name to Busch entertainment and market all 10 of their parks under the one brand, just like Disney Parks, Six Flags, Universal, and to some extent Cedar Fair. They currently are running with 5 or 6 brands which can be confusing for the general public.

I wonder if Anheuser Busch intends to split the theme parks off from the company and let them out on their own at some point. IMO The name change kind of sounds like an attempt to dissociate the parks from the brewery.

*** Edited 11/9/2007 10:52:55 PM UTC by Dukeis#1***

Most people don't realize Busch Gardens and Sea World are owned by the same company. This change should make that more clear.

---

Dukeis#1 said:
I wonder if Anheuser Busch intends to split the theme parks off from the company and let them out on their own at some point. IMO The name change kind of sounds like an attempt to dissociate the parks from the brewery.

*** Edited 11/9/2007 10:52:55 PM UTC by Dukeis#1***

---

Just so they don't close the Hospitality centers at the parks with the free beer. ;)

Someone sent me what appears to be an add that shows how this new tagline will be used.

http://newsplusnotes.blogspot.com/2007/11/worlds-of-discovery.html

It's more marketing than anything else as far as I can tell.

Mike

Not to be confused with SF Discovery Kingdom or the former SF Worlds of Adventure, or Discovery Island and the Discovery Channel stores

WOD sounds too much like WOMD

Worlds of Discovery sounds like a library or kids museum. I still long for 'The Old Country' and 'The Dark Continent' branding, and of course SWOH (mainly since the ride section of GL could be seen operating). Those were the days

do they have a hospitality center in Sesame Place?!? I've always thought a go-cart track next to one of those centers would be an interesting combo. Call it the Busch International Speedway Challenge and let people test their D&D skills out before really driving home from the park

Did the English language run out of words? I didn't get that memo.

Worlds of Discovery? Islands of Adventure? Then Disney has their World of Disney stores, etc, seems way to generic :\

The "new" name sounds very educational. I hope the parks don't change much (except adding another coaster to what is now SeaWorld Orlando) . *** Edited 11/12/2007 11:30:13 AM UTC by Rick Hume***

From the 2nd link it appears that the Busch Gardens will use the tag line "Discover the Worlds Of Busch Gardens," is that a change or has that been in use for a while?
I agree with Rick, the new moniker is too educational, but does better convey the parks, combination of entertainment and education.

That ad, that is on the blog site - with Shamu jumping through, I'm guessing Kraken - is THE Worst Photoshop job I've ever seen in my life.

That designer should be ashamed of his/herself and fired immediately! I'll gladly take the position! :)

-Jeff-