Build a Children's fun area with Sesame Street packaging and then make Children 5 and under free for a year..
Gotta say.. Very good marketing idea.. Be interested on how well this does by end of year.
Great marketing - if you live in Florida. Sort of sucks for the rest of us. If junior can get in free the whole year just because he lives in Florida why can't my non-Floridian junior get a free ticket? Sounds like discrimination. I demand a full investigation:)
No different than florida parks giving deep discounts of Passes and even occasionally rooms to the Florida residents (which has been going on for years)..
Tad late to call discrimination. ;)
I have the same problem with those dastardly Floridians as well.
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