Breaking: Universal Orlando announces Harry Potter Diagon Alley on Facebook

Posted Wednesday, May 8, 2013 11:51 AM | Contributed by Jeff

From Universal Orlando's Facebook post:

THE ADVENTURE CONTINUES: THE WIZARDING WORLD OF HARRY POTTER – DIAGON ALLEY IS COMING TO UNIVERSAL ORLANDO RESORT.

Building on the global phenomenon that is The Wizarding World of Harry Potter, Universal Orlando Resort and Warner Bros. Entertainment today announced an expansion of historic proportion with the entirely new themed environment, The Wizarding World of Harry Potter – Diagon Alley.

Scheduled to open in 2014, the world’s first centrally themed, multi-park experience expands The Wizarding World of Harry Potter across both Universal Orlando theme parks and allows Universal’s creative team to bring an unparalleled vision to this unique project. The new area will bring to life some of the experiences and places found in and around London in the Harry Potter books and films, offering brand-new adventures for fans and theme park guests from around the world.

Diagon Alley and ‘London’ will be located within the Universal Studios Florida theme park, which is adjacent to Universal’s Islands of Adventure theme park, where guests now experience Hogwarts and Hogsmeade. The new area within Universal Studios will be just as expansive, immersive and authentic as the existing themed environment.”

See the post on Facebook.

Saturday, May 11, 2013 9:06 PM

From a marketing and financial standpoint, this is a brilliant way to change guest behavior. Besides discounting tickets, making a high profile attraction that covers two parks is the best way to increase multi-park sales.

Operationally, this could be a nightmare- but this depends on how simple this monorail design is. The amount of acceptable downtime for a ride like drops to nearly 0 when you are using it as guest transportation. If this ride goes down mid-day, people's days are going to be impacted. If they think they can keep it running as reliably as say the monorail at Disney World, then this could work.

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