Bahrain bank licenses Six Flags brand for theme park in China

Posted Tuesday, April 15, 2008 1:20 PM | Contributed by Jeff

Six Flags, Inc., the world's largest regional theme park company, announced today it has entered into a one-year, multi-million dollar exclusivity agreement with Gulf Finance House B.S.C., a publicly traded Islamic Investment Bank in the Kingdom of Bahrain. Under the agreement, Gulf Finance will pay for the exclusive right to license the Six Flags brand and related intellectual property for theme park development in the People's Republic of China. Additionally, the two parties may collaborate on the future construction of a Six Flags-themed luxury resort. The deal was unveiled today by Six Flags President and CEO Mark Shapiro and Gulf Finance House Acting CEO Peter Panayiotou.

Read the press release on PR Newswire.

Tuesday, April 15, 2008 3:18 PM
Asia and Dubai are quite the hotspots now.
Tuesday, April 15, 2008 3:57 PM
Why? Does anyone in China know what Six Flags is?

One-year? Is that just in place to help find more backers? Seems strange.

Tuesday, April 15, 2008 3:59 PM
Yeah, I wasn't aware that the Six Flags brand had any value outside of the states. And announcing it on a day where the other headlines involve how you don't maintain your rides and don't file for the right building permits is hardly a stellar time.
Tuesday, April 15, 2008 4:05 PM
Peter Pan...? That name sounds SO April 1st... :)

Seriously though, Dubai, now this. SF just might start digging themselves out of doubt with all these international licensing agreements....

Tuesday, April 15, 2008 6:13 PM
The important thing to note is that there are no plans to build anything yet. Theres just potential to work with Six Flags for this Luxury Six Flags themed resort somewhere down the road...potentially.

It sounds like all that is really happening is this company is making sure that Six Flags isn't in talks with other developers for parks that may want to use the Six Flags name. Basically, Six Flags is getting a bunch of money to stay out of talks.

I guess Shapiro was right when he said that the overseas stuff was "hot and heavy" if this company is dishing out the cash to keep the Six Flags option for just one year. Very interesting. People can say what they want about the Six Flags brand, but if anything is for sure its that Shapiro has definitely found some smart was to get this thing turning around financially.


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