Attendance, revenue, per cap up for Six Flags in second quarter

Posted Friday, July 27, 2007 1:42 PM | Contributed by Jeff

Total revenue for the quarter increased 6% to $344.8 million from $325.0 million in the prior-year quarter. Attendance increased 0.3 million, or 3%, to 8.9 million from 8.6 million in the prior-year quarter. The Company believes the attendance increase reflects enhanced marketing and promotional programs along with continued improvement in the overall guest experience.

Total revenue per capita for the quarter increased by $1.17, or 3%, to $38.85, reflecting increased per capita guest spending and sponsorship revenues. Per capita guest spending increased $0.82, or 2%, to $37.02 from $36.20 in the second quarter of 2006, as guests spent more on admissions, food and beverages, parking, rentals and games.

The Company's loss from continuing operations for the quarter was $41.8 million, compared to a loss of $39.1 million in the second quarter of 2006, reflecting increased revenues and increased costs and expenses. Higher costs and expenses primarily reflected increased marketing expense ($14.1 million) and additional in-park costs.

Read the press release from Six Flags.

Saturday, July 28, 2007 12:39 AM
Good for them. However, it would be difficult for people not to spend more at the parks with prices increasing.

Somewhat related, the new ad for Magic Mountain that says, "I'm so glad the park didn't close" is pretty funny.

Sunday, July 29, 2007 5:59 PM
What I like most is even in the wake of this 'good" news, there was still blame on weather for it not being even better. :) Gotta love consistency! lol

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