Posted Friday, July 27, 2007 1:42 PM | Contributed by Jeff
Total revenue for the quarter increased 6% to $344.8 million from $325.0 million in the prior-year quarter. Attendance increased 0.3 million, or 3%, to 8.9 million from 8.6 million in the prior-year quarter. The Company believes the attendance increase reflects enhanced marketing and promotional programs along with continued improvement in the overall guest experience.
Total revenue per capita for the quarter increased by $1.17, or 3%, to $38.85, reflecting increased per capita guest spending and sponsorship revenues. Per capita guest spending increased $0.82, or 2%, to $37.02 from $36.20 in the second quarter of 2006, as guests spent more on admissions, food and beverages, parking, rentals and games.
The Company's loss from continuing operations for the quarter was $41.8 million, compared to a loss of $39.1 million in the second quarter of 2006, reflecting increased revenues and increased costs and expenses. Higher costs and expenses primarily reflected increased marketing expense ($14.1 million) and additional in-park costs.
Read the press release from Six Flags.
Somewhat related, the new ad for Magic Mountain that says, "I'm so glad the park didn't close" is pretty funny.
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