Interesting article on Hershey's 2012 coaster. Looking forward to the Spring announcement. I am thinking that it is an Intamin product.
I must say, as dorky as this all seems, Hershey's method of first getting the word out by stealthily planning to approach a group of guys who organized a visit to the park on Facebook is probably the most creative viral marketing scheme I've seen yet.
I don't really get into this stuff or feel the need to decipher all the clues, but I do tend to keep watch out of the corner of my eye as more and more details unfold. Fun stuff.Last edited by Vater, Tuesday, March 8, 2011 9:39 AM
Kudos to Hershey for having fun with everyone.
Not going to stress my brain out on this one... I can wait for the official announcement.
The marketing for Fahrenheit really created a buzz on enthusiast sites. I really enjoyed watching everyone else figure it out. Very smart marketing on their part.
I like what they did with those guys from keystonethrills on Facebook and have the labcoats walk up to them in a queue. Another smart move. Living close to Hershey and passing by Sunday you can tell by the land clearing that it's going to be a big ride. Zoning approved up to 340 ft tall.
Now just sit back and watch what more buzz they can create before the official announcement. Should be enjoyable. I like that mention coasterbuzz, scramscape and another site I don't frequent. Good fun!
Where in the park is the land clearing?
Along the fence behind the comet up to the entrance of the park. They took out the picnic pavilions that were just inside the entrance of the park. They put an access gate on the fence along that side of the park to make it easier to get equipment in there. Look at that keystone thrills site. Those guys are all over it with regular photo updates. The website is mentioned in that article. Screamscaep posts links to their site when they send updates. Check it out. I was going to take pics to post on here until I seen they had it covered.
I have never seen Hershey start clearing land for a ride this early since I can remember, and add the up to 340 ft height variance the township approved equals something big.
This is seriously one of the worst-kept secrets in the industry right now. I thought that everyone knew what the new ride is going to be even before the clues. ;)
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