Alton Towers uses RFID to tag visitors for custom DVD

Posted Friday, March 24, 2006 9:02 AM | Contributed by supermandl

Alton Towers is introducing a radio frequency identification (RFID) system to allow visitors to have their day at the theme park recorded on personalised souvenir DVDs. The YourDay in the Park video-capture system will use RFID bracelets to identify wearers, who will be captured on cameras stationed at key rides and attractions around the site. The video clips will be routed, catalogued and digitally stored in DVD format, for customers to retrieve later in the day. The DVDs will contain up to 30 minutes of stock and personalised footage.

Read more from IT Week.

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Friday, March 24, 2006 1:35 PM
Not that it's necessarily a bad idea, but it just sounds a little Orwellian to me with cameras following me around all day. Then again, maybe it will capture images of line jumpers.

*** This post was edited by thrillerman1 3/24/2006 1:35:50 PM ***

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Friday, March 24, 2006 3:32 PM
Sounds to me like your bracelet will activate a stationary camera on the rides and take footage of you during those parts which will be spliced into the end product. Sorry but this probably won't be footage of the people in line for any attraction.
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Friday, March 24, 2006 5:22 PM
Yeah, but I like the idea. Sounds awesome!
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Friday, March 24, 2006 10:23 PM
Actually.. this system has been testes at other various locations (not to say amusement parks).

While it may be a great idea for a family. It does present some issues. As long as a system is put inplace to erase all archived video within a set time frame.

The other concerning factor (more in the US than Europe) is the fact that other people will be in your video and the waivers that everyone will need to acknowledge (by buying a ticket) that their image may be used elsewhere.

You'll notice alot of parks will put up signs outside their main gates when they are shooting commercials in teh park that day saying you consent to the use of your image by entering the park.

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Saturday, March 25, 2006 1:24 AM
Most parks already put something like that on their tickets/passes. My SF pass contains the line:

"The bearer of this pass grants Six Flags the right to film, videotape or photograph the bearer for any purpose whatsoever without payment"

And how would that differ from all the on-ride photos I have (purchased from the park) where there are other people present?

I'd say the park's pretty well covered.

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Saturday, March 25, 2006 7:49 AM
If you don't want to be tracked, don't wear the bracelet. There's nothing Orwellian about that.

Now if a pay as you go park were putting these tags in the POP wrist bands, then there might be some 1984-ish issues.

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Saturday, March 25, 2006 10:41 AM
If you're paranoid like that, never enter a casino.
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Saturday, March 25, 2006 12:15 PM
Wonder if the personalized moments include kiddie meltdowns and parents losing it?

Best way not to be photographed inside a park? Wear a T-shirt advertising another park. Your image won't be used anywhere.

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Saturday, March 25, 2006 3:01 PM
No doubt, Jeff. The ratio of security cameras in casino to patrons is almost 1:4 and they can task the camera anywhere and even have multiple cameras on one spot.
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Sunday, March 26, 2006 10:25 PM
If you were whereing a T-shirt advertising another park they won't nececerily not be photographed inside a park. They will just blur your T-shirt or just PhotoShop you out of picture.

It is funny when you see music videos where the singers shirt was blured out the whole video. :):):) Shouldn't they check that type of stuff before they film them!

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Monday, March 27, 2006 9:56 AM
The reason that the shirt is usually blurred is that MTV hasn't received payment for the advertisement of whatever product, or it is an illegal substance (i.e. pot leaf). So if the guy is wearing a Nike shirt, the swoosh gets blurred because MTV doesn't want to give away free advertising.
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Monday, March 27, 2006 6:34 PM
I know that Juggalotus. But shouldn't they just check that before they start filming.
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Tuesday, March 28, 2006 9:56 AM
When did MTV start playing music videos? ;)
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Tuesday, March 28, 2006 1:39 PM
Why should the "singer" (interpret that loosely, very loosely) or director care about what products MTV has advertising rights with? Videos aren't and shouldn't be made just so they can be played on MTV without blurring. They are usually much better when released to DVD without all the stupid commercialized editing.
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