Time: Why is Six Flags using a creepy old guy to attract kids?

Posted | Contributed by Jeff

Why, in the face of such serious challenges, would Six Flags respond by rolling out an ad campaign featuring a widely mocked character that the company's own chairman once said is "misguided" and "weakens the brand." Why, just when the stakes are at an all-time high, is a bankrupt company putting that creepy dancing old guy back on our TVs?

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