Six Flags has dismal quarter as revenue, attendance and per cap take hits

Posted | Contributed by Jeff

Total revenues of $302.1 million decreased 13% from the prior-year quarter's total of $345.7 million, primarily reflecting reduced attendance and guest spending. Attendance for the quarter was 8.0 million, down 8% from 8.6 million in the second quarter of 2008. The attendance reduction was driven by a decline in group sales, reflecting cutbacks in outings by companies, schools and other organizations, as well as reduced complimentary and free promotional tickets. Mitigating the attendance loss for the quarter was the timing of Easter, which fell in April of this year and in March of last year.

Guest spending per capita of $36.70 for the quarter was down 4% from the prior-year quarter's per capita guest spending of $38.34, reflecting decreases in admissions, food and beverages, games and merchandise. Included in the reduced guest spending is the impact of a weaker Mexican peso and Canadian dollar in the current-year quarter, affecting U.S. dollar translated results for the parks in Mexico City and Montreal. Exchange rates accounted for approximately one percentage point, or $0.54, of the guest spending per capita decline for the quarter compared to the prior year quarter.

Read the entire press release from Six Flags.

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