Six Flags and Frito-Lay Sign Seven-Year Sponsorship Agreement

Posted | Contributed by redman822

Six Flags and Frito-Lay announced a seven-year, multi-million dollar sponsorship agreement. Frito-Lay will utilize the benefits of the partnership to access the millions of consumers who attend the 28 Six Flags properties across the United States. Frito-Lay will sponsor a major thrill-ride attraction at each of the 15 branded Six Flags theme parks in the United States. Frito-Lay will also have in-park television, publishing, and Internet marketing rights on www.sixflags.com.

Read the press release on Yahoo.

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