No pressure for creative executive: Bring Star Wars to Disney theme parks

Posted | Contributed by Jeff

Scott Trowbridge, 50, is creative portfolio executive at Walt Disney Imagineering, which makes him the innovation guru assigned to expand the $4-billion "Star Wars" franchise throughout the Disney theme parks. That assignment includes creating Star Wars attractions that will soon be under construction at Disneyland and at Disney's Hollywood Studios near Orlando, Fla.

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